Brad Nichols serves as the Director of Business Development at Flavorman, with the responsibility of on-boarding beverage partners to take their first flavorful step to an exciting journey. Brad joined the company in September 2021 to follow his true passion: helping clients bring their beverage dreams to life and change what the world is drinking.

Prior to joining Flavorman, Brad held 20 years of beverage experience in various industry roles, including management of national sales, marketing, on-boarding and operations for co-packers, manufacturers and breweries/distilleries. He has served in leadership roles at organizations such as Alltech’s Lexington Brewing & Distilling, Bryant Distributing Company, Dogfish Head Brewing & Distilling, Heidelberg Distributing, Rafferty’s Inc., Sheehan Family Companies, The Unknown Brewing and Wild Pack Beverages.

Brad received his bachelor’s degree in arts & humanities with a concentration in philosophy and literature from Western Kentucky University in Bowling Green, Kentucky. He is currently working towards a master’s degree in library science from the University of Kentucky in Lexington, Kentucky.