As beverage developers for the last 30 years, we’ve seen dozens of ingredient trends come and go. This one is going to last. Cannabis has already started to spin off hundreds of secondary products in legal states, and the geographic sweep of that change is only going to grow. Here are four reasons why:

APPEAL: Of all the functional ingredients we’ve worked with over the years, not one has the proven effectiveness, familiarity, and (let’s face it) enthusiastic fan base of CBD oil. As the negative social stigmas associated with the plant itself begin to dissolve, the fastest growing group of users are upper-middle-class suburbanites, who are replacing a glass of wine with edibles. No functional ingredient has the time-tested pedigree of cannabis.  Except for caffeine…

TASTE: However, CBD oil has the edge on caffeine in the beverage space, as caffeine is extremely bitter, and CBD tastes neutral at worst with most tasters describing it as slightly nutty, grassy, or herbal. In crafting a product, you don’t have to spend time, energy, or money finding the right components to mask the flavor of your key ingredient – you can complement it with chocolate or amplify it with mint. If you’re looking to make a natural functional beverage, CBD is a perfect role player.

FLEXIBILITY: While Flavorman deals primarily with beverages, a large part of the appeal of CBD is how many forms it can take. It works beautifully as a powder, an oil, a gel, in aqueous solution, and in alcoholic solution. That last one will need to be avoided for a while, though, for legal reasons. One of the big reasons for the explosion of users in legal states is most people don’t want to smoke it, and this is the moment that technology and the law are conspiring to make this ancient plant more available without smoke than ever before.

FLAVORMAN: We’ve been crafting category-dominating functional beverages for nearly thirty years. We started working with CBD as soon as it was legally feasible. We’re able to provide rapid custom prototypes, thorough nutrition fact panel guidance, scaled formulations, shelf life testing, and – most importantly – incredibly delicious experiences for your customers. If you’re thinking of staking your claim in the market before the looming green rush, we’re your ideal development partner. Call Scott today at (502)301-8121 or fill out the form at the bottom of this page to get started today.

Written on May 8, 2018.