Peerless Distilling is a state-of-the-art craft distillery in downtown Louisville with a rich family history of bourbon making. This grain to glass distillery makes flavored moonshines, bourbon, and rye whiskey all under one roof, including barreling product in their own rack house. Discover the history and vision of the Peerless Team, and learn about their experience at Moonshine University and Flavorman.
“The beverage industry is a cut-throat industry that we take head-on every day. We never expected to be in this type of business, but now we love it.”
Tina: “This recipe started in our kitchen as a wine spritzer. Our children always wanted to try it because it was pretty and pink. On a trip to the ‘happiest place on earth’, we decided that this was something that is unique to the market and started brainstorming. Ozark Mountain Bottleworks was born.”
Marlena: “The project was to match Tina’s home recipe of lemonade. The original recipe included lemon juice, but since we needed to develop a soda that could be produced commercially, we had to remove the juice portion and replace it with flavor. It is not always easy to recreate the mouth feel and taste that juice incorporates.”
ADVICE TO ENTREPRENEURS FROM THE MAN GOING FOR A THREE-PEAT
“Small companies need big personalities.”
Well, “big,” is a bit of an understatement. More like loud, in volume and presence. The guy who’s going to walk into a room, any room, and turn it upside down. How do we know? We’ve been working with him for 12 years. Joe Heron is bold, bracingly candid, sometimes coarse, and remarkably generous.
“Funny thing: the beverage business was never something we thought of getting into…”
Marlena: “Michele, Nina’s Mom had her own recipes that she created in her kitchen and everyone who ever tried them told her that she should produce them so that people everywhere could buy and enjoy them.”
Nina: “My Mom is a breast cancer survivor, and during her rehabilitation we would create our own dessert liqueurs in our kitchen as just something fun that we could do together, mainly to get her mind off of her tough recovery process.”