Written on July 6, 2018.

Welcome to the new school – Beverage Boot Camp will teach you how to start a drink company and change what the world is drinking!

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Written on July 3, 2018.

But before you do, you should make sure you know what that means.

If you’re getting ready to enter today’s food and beverage market, you’re going to have to address natural, organic, and ‘clean label’ trends. There are a lot of heuristics for consumers interested in living a ‘clean label’ lifestyle, such as: “Don’t buy products with more than three ingredients”, “Don’t drink anything with ingredients you can’t pronounce”, and “Don’t eat anything your great-grandmother wouldn’t have had in her pantry”. There is a large (and affluent) market of consumers that have taken these guidelines to heart and a legion of companies are happy to cater to that market. You may be one of them. That’s great! We love to work with those companies, but our job is also one of education: helping companies and their customers really understand what they eat and drink. If you’re going to change what the world is drinking with your new beverage, you’ll have to navigate the tension between what you are allowed to put on your product’s label and what you are allowed to put in the bottle.

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Written on June 29, 2018.

Meet the interns!

Will Palkovic

Lab Intern

Bio: Will is a Chemistry major at Purdue University and will be returning for his 5th year in the fall. He is from Western Massachusetts and enjoys golfing and going to concerts in his free time. So far this summer he has enjoyed his time living in Louisville and appreciates the many options of things to do in the city.

Long-Term Goals: I’ve always wanted to work in a lab. I want to do something with food and science but I’m not exactly sure what yet.

What will you be doing at Flavorman this summer? Learning how the beverages are made and what goes into them, and hopefully learning more about compounding flavors soon. My goal for this summer is to make my own drink and develop my own flavor.

If you could only drink one beverage for the rest of your life what would it be? Old fashioned.


Bradley Sherwood

Lab Intern

Bio: Bradley is a native to Louisville and graduated from the University of Louisville in May with a degree in Chemical Engineering. In his free-time he likes to travel, play tennis, hike, camp, spend time outdoors, and challenge other Flavorman employees to cook-offs.

Long-Term Goals: to become a certified Flavorist.

What will you be doing at Flavorman this summer? I’ve been working in the lab making formulas and doing flavor compounding. I like coming to the back to work with Tom, the Flavorist, and helping with whatever he’s doing.

If you could only drink one beverage for the rest of your life what would it be? Raspberry Coke.


Lilli Nelson

Marketing Intern

Bio: Lilli is an upcoming junior at the University of Kentucky where she is pursuing degrees in Integrated Strategic Communication and Sociology. She is a native to Louisville and a proud graduate of duPont Manual High School. When she’s not in the marketing department, you can likely find her waiting tables at Captain’s Quarters, online shopping, and trying out all the good places to eat in town.

Long-Term Goals: In the future I’d like to pursue a career in Public Relations and live somewhere with enough land that I can own an alpaca.

What will you be doing at Flavorman this summer: So far I have helped create a social media calendar and have been writing blog posts for our website and Facebook pages. My goal for the summer is to help Flavorman have a larger presence online and on social media and help generate new clients and publicity for the company.

If you could only drink one beverage for the rest of your life what would it be: 1% milk.


Sam James

Moonshine University Intern

Bio: Sam graduated from Miami University in May with a degree in Biology. During his junior year he was brought to Moonshine U through his Fermentation class at Miami University, which sparked his interest in the distilling industry. His other interests include hiking, backpacking, and rock-climbing. Sam is from Oxford, Ohio but is enjoying his time living in Louisville this summer. His favorite part about the city is the food.

Long-Term Goals: I know I want to work in distilling or brewing so I’m hoping to figure out where I can fit in in the industry.

What will you be doing at Moonshine U this summer? So far this summer I’ve been helping set up and tear down for the classes, and I’ve been able to sit in on the classes which is really cool. Other than that I help with general upkeep in the building and have been keeping records and learning about everything that goes into running a distillery.

If you could only drink one beverage for the rest of your life what would it be? Coffee.

Written on June 22, 2018.

When developing a drink, your flavor and ingredient choices should be determined more by your chosen target market than by your personal taste. It sounds obvious, but it isn’t unusual to see people making the mistake of creating a product they want instead of what their market wants. One aspect of that market you need to consider is age. As people get older, their sense of taste evolves and preferences change. The beverages you enjoy today are probably completely different than what you drank as a child.

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Written on May 11, 2018.

Welcome to the new school – Beverage Boot Camp will teach you how to start a drink company and change what the world is drinking!

A few years ago, Flavorman hosted a class called Beverage Bootcamp. The goal of the class was to get aspiring beverage entrepreneurs educated on the basics of the beverage industry and help them get up and running as quickly as possible. While the content was strong and our students learned a lot, it wasn’t the perfect tool yet. Our client base is international, and travelling was a bit too much for students other than the most invested (or local) to bite off.

Fast forward to January, 2018. We decide to pull the Beverage Bootcamp curriculum out of mothballs and convert it into a free online course. We’re starting with the basics – How do you turn your idea into an actual product? Can I do this all by myself? What laws do I need to be aware of? After a few episodes of introductory material, we’ll start getting more detailed with episodes on making specific types of drinks, labeling and clean labels, different packaging options, etc. We’ll be responsive too; if you have questions that need answering, please ask in the comments of the video. We’ll answer, and if we get enough demand on a certain topic, we will make an entire episode on it.

The goal is to give you the tools to understand how to start doing this work. We will also provide tips and tricks to picking the best partners and vendors to help you get the ball rolling. Flavorman takes you from start through finish on your product idea and we want to help you realize your dream beverage.

We’re very excited about this opportunity to help educate the world on all things beverages, and we know you will learn something along the way. Watch Episode 1 above to get started, and be sure to subscribe to watch the latest episodes!

Written on May 8, 2018.

As beverage developers for the last 30 years, we’ve seen dozens of ingredient trends come and go. This one is going to last. Cannabis has already started to spin off hundreds of secondary products in legal states, and the geographic sweep of that change is only going to grow. Here are four reasons why:

Of all the functional ingredients we’ve worked with over the years, not one has the proven effectiveness, familiarity, and (lets face it) enthusiastic fan base of CBD oil. As the negative social stigmas associated with the plant itself begin to dissolve, the fastest growing group of users are upper middle class suburbanites, who are replacing a glass of wine with edibles. No functional ingredient has the time-tested pedigree of cannabis.  Except caffeine…

However, CBD oil has the edge on caffeine in the beverage space, as caffeine is extremely bitter, and CBD tastes neutral at worst with most tasters describing it as slightly nutty, grassy, or herbal. In crafting a product, you don’t have to spend time, energy, or money finding the right components to mask the flavor of your key ingredient – you can complement it with chocolate or amplify it with mint. If you’re looking to make a natural functional beverage, CBD is a perfect role player.

While Flavorman deals primarily with beverages, a large part of the appeal of CBD is how many forms it can take. It works beautifully as a powder, an oil, a gel, in aqueous solution, and in alcoholic solution. That last one will need to be avoided for a while, though, for legal reasons. One of the big reasons for the explosion of users in legal states is most people don’t want to smoke it, and this is the moment that technology and the law are conspiring to make this ancient plant more available without smoke than ever before.

We’ve been crafting category-dominating functional beverages for nearly thirty years. We started working with CBD as soon as it was legally feasible. We’re able to provide rapid custom prototypes, thorough nutrition fact panel guidance, scaled formulations, shelf life testing, and – most importantly – incredibly delicious experiences for your customers. If you’re thinking of staking your claim in the market before the looming green rush, we’re your ideal development partner. Call Scott today at (502)301-8121 or fill out the form at the bottom of this page to get started today.

Written on November 20, 2017.

What’s the difference between seltzer, club soda, sparkling mineral water, and tonic? These terms are sometimes used interchangeably, but they are actually slightly different. Watch this video to learn what’s inside these fizzy drinks!

Written on September 7, 2017.

Flashback to 2013! Bill & Josh from Moonshiners visit Flavorman and Moonshine University in Louisville Kentucky. Moonshine U is a distilling education school and Bill & Josh see some fancy bells and whistles of making liquor legit. Flavorman is a beverage development company that makes every different type of drink possible, and they try a few interesting flavored moonshines from the lab.

Written on September 7, 2017.

Distilled spirits made with botanicals are coming back in style! Watch the SipSci breakdown of some of the most popular botanical spirits: Gins, Absinthes, & Amari.

Written on September 7, 2017.

Cold brew is the hottest new coffee trend! Learn the basics of cold brew and what makes it different from hot coffee.


Co-packers – Beverage Boot Camp Episode 2
How to Start a Drink Company – Beverage Boot Camp Episode 1
Sodas & Seltzers: The Science of Bubbles
Moonshiners Visit Flavorman And Moonshine University
Botanical Breakdown: Gin, Absinthe, Amaro
What’s a Cold Brew Coffee?
Behind The Line: The Magic of Mass Production
Beyond the Cane: The Science of Sweeteners
40,000 Flavors
1950's Flavorman
The Development Process
Dumante's Story
Watch more