News

Written on August 7, 2018.

One of the greatest joys in this industry is the direct impact we get to have on people’s lives. People all over the world celebrate their triumphs and soothe their losses with drinks, creating indelible memories that can be revisited every time they open a bottle or can. Perhaps one of the reasons so many of us at Flavorman have ended up doing the work we do is because a drink made a big impact on us when we were most impressionable:

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Written on August 6, 2018.

Some deep Flavorman history:

Up until the mid-1990s, Jones Soda was a beverage distributor in western Canada for many popular beverages, such as Arizona Iced Tea. When they wanted to develop their own brand of sodas for the emerging alternative beverage market in 1996, they called Flavorman.

In just one month, Flavorman developed all 10 original Jones Sodas flavors, and they were manufactured just one month later. The original flavors were Grape, Cherry, Strawberry Lime, Lemon Lime, Root Beer, Blue Bubblegum, Vanilla Cola, Orange, FuFu Berry, and Cream Soda.

As the relationship grew, Flavorman developed over 15 more soda flavors for Jones, including Green Apple, Pineapple Upside Down, Happy, Crushed Melon, Berry Lemonade, Big Ass Canned Ham Soda (for The David Letterman Show), Billy Pop (for the San Francisco Gay Pride Parade), and diet versions of Lime Cola, Black Cherry, Cream Soda, Root Beer, Pink, Fruit Punch, Lemon Drop, Orange Cream, Peachy Keen, Strawberry & Cream, and MF Grape.

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Written on August 2, 2018.

As we continue expanding the types of content we share with you, we think it makes sense to occasionally post up some pure information, with minimal or no interpretation or editorializing. First up, some Top 10 lists:

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Written on July 31, 2018.

Back before “Functional Beverages” was even a thing, we were creating functional beverages.

In the early aughts, a small entrepreneurial company name Ardea approached Flavorman to develop a line of soft drinks. The company’s goal was to offer an ever-expanding line of drinks to provide real wellness benefits, to taste good, and to satisfy four consumer expectations:

  1. Revitalize, with healthy nutrients
  2. Pass the diabetic test with flying colors
  3. Appeal to students as a refreshing alternative to sugar-laden sodas
  4. Mix well in colorful cocktails, mocktails, and smoothies

That was quite a challenge, but Flavorman met and surpassed every one of them. Natural fruit flavors were combined with meaningful levels of vitamins and minerals to improve wellness with every sip. The drinks were sold as Nutrisoda, refreshing carbonated nutrient-enhanced sodas with zero sugar, caffeine, sodium, or aspartame.

With our support, that small company grew and positioned itself for an alliance with a leader in the national beverage industry:  Strong sales led to Nutrisoda being acquired by Pepsi, freeing Ardea’s founders to pursue other entrepreneurial ventures, both times choosing Flavorman as their R & D partner. It is a prime example of how we collaborate with our clients over many years.

Written on July 27, 2018.

In this business, knowledge is a prerequisite for success, and if you’re going to make history, you’ve got to know your history. In that spirit, we present a timeline of major beverage events in the region now known as the United States of America for your edification. It is our hope that the items on this in-no-way-exhaustive list inspire you to dive deeper and discover more about how seemingly modest events and innovations can change what the world is drinking.

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Written on July 20, 2018.

So you’re one of the millions of people who have discovered the miraculous restorative properties of CBD oil. However, you’ve discovered it causes a side effect: an entrepreneurial itch. So how do you scratch that itch and deliver a new CBD product to the market? From the outside, it looks complicated: a fast-growing market with a lot of competition and even more regulation. But with the right help, it’s easy.

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Written on July 6, 2018.

Welcome to the new school – Beverage Boot Camp will teach you how to start a drink company and change what the world is drinking!

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Written on July 3, 2018.

But before you do, you should make sure you know what that means.

If you’re getting ready to enter today’s food and beverage market, you’re going to have to address natural, organic, and ‘clean label’ trends. There are a lot of heuristics for consumers interested in living a ‘clean label’ lifestyle, such as: “Don’t buy products with more than three ingredients”, “Don’t drink anything with ingredients you can’t pronounce”, and “Don’t eat anything your great-grandmother wouldn’t have had in her pantry”. There is a large (and affluent) market of consumers that have taken these guidelines to heart and a legion of companies are happy to cater to that market. You may be one of them. That’s great! We love to work with those companies, but our job is also one of education: helping companies and their customers really understand what they eat and drink. If you’re going to change what the world is drinking with your new beverage, you’ll have to navigate the tension between what you are allowed to put on your product’s label and what you are allowed to put in the bottle.

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Written on June 29, 2018.

Meet the interns!

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Written on June 22, 2018.

When developing a drink, your flavor and ingredient choices should be determined more by your chosen target market than by your personal taste. It sounds obvious, but it isn’t unusual to see people making the mistake of creating a product they want instead of what their market wants. One aspect of that market you need to consider is age. As people get older, their sense of taste evolves and preferences change. The beverages you enjoy today are probably completely different than what you drank as a child.

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Videos

Drink Formulations – Beverage Boot Camp Episode 3
Behind The Line: The Magic of Mass Production
Beyond the Cane: The Science of Sweeteners
40,000 Flavors
1950's Flavorman
The Development Process
Dumante's Story
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