With mixology and craft cocktail trends on the rise, consumer interest in cocktail mixers has gained momentum. Mixers are the non-alcoholic ingredients added to alcohol to create a cocktail. Cocktail recipes vary widely, and can range from a simple list of ingredients to an exotic menu with intricate preparation instructions. As the cocktail culture continues to grow, new flavor profiles and product innovations continue to drive the cocktail mixer category.
Did You Know? Though traditionally claimed as an American invention, the cocktail may be traced back further to Britain and France.
Energy drinks fall into the functional beverage category and are designed to boost energy, typically with their higher caffeine content. Other ingredients may be added to enhance the drink’s functionality, such as vitamins, herbal blends, sugar, and amino acids. Convenience store sales of energy drinks continue to stay strong.
Did You Know? Added functions for energy drinks include focus, sexual enhancement, and memory booster.
Enhanced water is a packaged-water product with added ingredients to improve its taste and offer additional nutritional benefits. It can be sweetened, flavored, or both. Sparkling (carbonated) or flat, it can be fortified with vitamins and minerals or other additives. Enhanced waters generally have a lower calorie content than juice or soda. Innovation and technology allow our beverage scientists to develop more sophisticated flavors and functions for these popular thirst quenchers.
Did You Know? The enhanced water category is also known as the “value-added water” category.
A functional beverage is a drink product that is non-alcoholic and includes in its formulation ingredients like herbs, vitamins, minerals, amino acids, or additional raw fruit or vegetables. It often claims to provide specific health benefits. Examples include sports and performance drinks, energy drinks, relaxation drinks, enhanced fruit drinks, soy beverages, and enhanced water.
Did You Know? As consumers demand more from their beverages, our beverage development specialists are creating more and more drinks with multiple functions, thanks to the latest technology and access to a broad spectrum of new ingredient innovations.
Juice is the liquid naturally contained inside fruits and vegetables. It can also refer to liquids that are flavored with these or other biological food sources. It is commonly consumed as a beverage or used as an ingredient/flavoring in other beverages. Juices are best known for their health benefits; orange juice, for example, is an excellent source of vitamin C and potassium.
Did You Know? A Juice beverage can contain more than 100 percent juice.
Consumer demand for ready-to-drink (RTD) protein-enhanced beverages has resulted in an expansion of the category. Protein drinks are functional beverages and usually contain additional ingredients such as vitamins and minerals. Protein beverage brands are marketed to a wide range of target audiences and tout a variety of benefits, from weight-loss to building muscle mass to nutritional supplement to energy booster.
Did You Know? Protein is very picky. It needs to be at a specific pH or it will fall out of solution. In other words, the protein in your beverage will separate from the rest of the liquid giving the drink the appearance of a lava lamp.
A relaxation drink is a non-alcoholic beverage containing calming ingredients, which may be found in nature. It's a functional beverage that is similar to calming tea; but unlike calming tea, it may contain more than one active ingredient. Relaxation drinks can be served chilled and may be carbonated.
Did You Know? Relaxation drinks started to become popular after energy drinks became mainstream – coincidence?
Shooters, also known as shots, are non-alcoholic dietary supplements in concentrated form. Shots usually range in volume from a few tablespoons to 50 mls. They are quicker, easier, and usually lower in calories than a traditional beverage containing the same amount of desired ingredients. Energy shooters continue to be very popular among consumers.
Did You Know? Many energy shooters are pink in color because of the large amounts of Vitamin B12 contained inside. Many are also very sweet or very sour to cover up the bitterness of the caffeine.
Carbonated soft drinks (CSDs) are better known by their regional generic names such as soda or pop. They're sparkling beverages that usually contain a sweetener and flavoring agent.
Did You Know? The emergence of diet soft drinks in the market resulted in some of the most iconic ad campaigns in the history of advertising.
Tea is an aromatic beverage commonly prepared by pouring hot or boiling water over cured leaves of the tea plant, Camellia sinensis. After water, tea is the most widely consumed beverage in the world. Ready-to-Drink (RTD) tea sales have been on a steady rise for the last 10 years as the category experiences increasing consumer demand.
Did You Know? Legend has it that tea was discovered in 2737 B.C. by Chinese emperor Shen-Nung when some tea leaves accidentally blew into the emperor’s pot of boiling water.
Dry powder mixes are made from combining ingredients in their dry form. Powder mixes often contain functional ingredients, such as vitamins, minerals, electrolytes, and caffeine, which are usually mixed with a sweetener and given a flavor profile. These dry mixes are intended to be added to water or another type of beverage to enhance the original function and/or taste.
Did You Know? In 1927 Edwin Perkins developed a method of removing the liquid from his concentrated drink mix, Fruit Smack, so that the remaining powder mix could be packaged and sold in envelopes, thus greatly reducing shipping and handling costs. Kool-Aid, as it became known, is still a popular product today.
Flavorman develops drinks for every category in the beverage industry. Our Beverage Architects™ have created more types of beverage products than we can name here, including soy, protein-powder mixes, dairy-based, even veterinary supplements... to name a few.
Did You Know? Flavorman has developed hundreds of brands and thousands of products that have made hundreds of companies successful. From energy drinks to spirits, consumers simply love the products we develop for our clients.