START YOUR BUSINESS
AHEAD OF THE COMPETITION
APRIL 20, 2015
9:00AM – 5:00PM
Before branding, marketing, and sales, a thousand decisions about your product need to be made to position your company for success. Spend a day at Beverage Bootcamp learning the ins and outs of creating a successful commercial beverage. In this day-long class you will learn:
- How the beverage development process affects your overall business plan.
- How a commercially viable beverage differs from a home recipe.
- Ingredient interactions and the feasibility of specialty drinks
- How decisions made during the development process affect your Route-to-Market plan
- Packaging and preservation options
- General costs, minimums, and timelines
- How to choose a contract manufacturer
- How to recognize best business practices in suppliers and manufacturers
- How quality testing affects the bottom line
- What regulatory paperwork must be filed and who is responsible for submitting what
- How to obtain a Certificate of Label Approval
“A great tasting product is only a small portion of the battle. But without it, you have nothing. So make sure you work hard to have the best tasting beverage that you can possibly create.”
– Bob Safford, Joia All Natural Soda
AGENDA: 9:00AM – 5:00PM
Continental breakfast + lunch will be provided.
We will cover alcoholic and non-alcoholic beverage formulation and production. Class also includes visual and tasting demonstrations, a tour of Flavorman’s Beverage Campus (Lab, Blending Operation, Bottling Line, and Distillery.)
- Overview of Beverage Business and Beverage Development
- Home Recipe vs. Commercial Formulation
- Building Basics (Sensory Demonstration):
- Sweeteners
- Acids
- Colors
- Flavor
- Ingredient Interactions (Visual Demonstration)
- Packaging and Preservation Methods
- Scale-up and Specifications (Labels)
- Shelf Life
- Manufacturing and QC
- Tour
- Beverage Alcohol Development
- Class and Type
- Compliance:
- Flavor
- Formula
- COLA