It’s a big month for Louisville beverage developer David Dafoe. His downtown business, Flavorman, located at 809 S. Eighth St., has been highlighted in Fortune Magazine as #84 of the 100 fastest-growing urban businesses in America and #7 in its industry. And Friday, BeatBox, a product his company helped develop will be featured on the ABC television show “Shark Tank.”

Flavored-wine makers BeatBox of Texas enlisted the beverage architects at Dafoe’s Louisville-based drink development company to create four flavors of their unique mixed drinks, packaged in neon-colored boxes resembling the popular beat boxes.

UPDATE: After making their pitch on the show, the co-founders Justin Fenchel, Aimy Steadman, and Brad Schultz entered the Shark Tank looking for $250,000 in exchange for 10% equity in their company. They walked out with a $1-million deal with investor Mark Cuban, who traded the funds for a one-third share of the company. The investment and newly established partnership is set to help the company expand to nationwide distribution.

“You guys don’t sell wine, you sell fun.” – Mark Cuban to BeatBox co-founders, Justin, Aimy, and Brad.

It just goes to show that a great idea for a beverage, when perfectly executed, can have an even better payoff.

A version of this story appeared on WHAS11: The Buzz by Kirby Adams.

When you’re ready to talk about your beverage idea, give us a call at (502) 273-5214 or get started by telling us your story here. To learn more about Flavorman, see our process.


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Written on October 22, 2014.