Business

Written on February 3, 2021.

Whether you want to create a flavored spirit or an RTD cocktail, you’ll need to carefully consider where to source the star ingredient of your drink—your alcohol base, of course! Use this guide to determine what step of the process you’re ready for, with tips and insights for your success in sourcing bulk spirits.
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Written on January 27, 2021.

We get the question all the time—what does it take to launch a new beverage? Although it may seem like a straightforward inquiry, the answer almost never is—and for good reason. There are just too many variables involved that can dramatically shift the needle on the outcome, especially when you’re just in the early stages. That being said, there are a few essential items on the checklist that may help as you consider what it would actually take to make your dream drink a reality.
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Written on November 11, 2020.

Labeling your beverage with special certifications can help you target and serve specific consumer groups—but often at a cost. Beverage certifications can be expensive and make your beverage more challenging to produce. Many beverage certifications will require that your drink— including the ingredients and production processes used to create your drink— be prepared in such a way to qualify for that designation. It’s not as simple as stamping a logo onto your label.
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Written on October 21, 2020.

Combining coffee and alcohol isn’t new— Irish coffee, White Russians, espresso martinis, and other cocktails dripping in coffee liqueur have long laid the groundwork for the innovation we’re experiencing today. Craft brewers have also played a significant role, using coffee beans to create roasted, nutty, and chocolatey flavors in porters and stouts. Ready-to-drink (RTD) hard coffee is just the next evolutionary take on the pairing.
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Written on August 26, 2020.

Even in the midst of a global pandemic, Ready-to-Drink (RTD) cocktails continue to dominate the beverage space. Though already on the upwards trend pre-COVID, the RTD cocktail category experienced an unprecedented boost just as the US was beginning to feel the effects of the virus.
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Written on June 24, 2020.

It’s 2020 and you’ve decided you’re finally ready to follow your lifelong dream of launching a drink brand. Then the unimaginable happens – a pandemic strikes. Moving forward with your idea would be foolish, right?

Well, maybe not.

Before you postpone your dream for yet another day, month, year, consider the time it will take you to get your product to market.
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Written on May 20, 2020.

The beverage industry is one of the most dynamic business sectors out there. But while the ever-evolving landscape of the beverage world may be exciting, it also comes with a unique set of challenges. Whether you’re a passionate entrepreneur or an established drink company seeking to expand your product lines, there’s certainly no shortage of risks involved in launching a beverage product – but luckily, there are a few ways you can stay prepared throughout the process.
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Written on February 26, 2020.

CBD. It’s everywhere and it’s in everything – and if you’re reading this, it’s likely you’re looking for a way to capitalize on this rapidly growing 22-billion-dollar industry.

You’ve come to the right place.
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Written on November 20, 2019.

What started out as the subject of pharmaceutical research, cannabidiol or CBD has quickly entered the mainstream. Since 2017, CBD has made its way into everything from lotions to chewing gum, dog treats, and even beverages. Despite coming such a long way in a shockingly short amount of time, CBD beverage companies still have their fair share of challenges to address before they can relax with a pour of their product.
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Written on November 13, 2019.

 

It’s no secret that the beverage industry is competitive. Staying ahead of trends, making connections, and getting exposure for your brand and product are vital for the long-term success of any beverage company. As a business owner, one way to tackle this endeavor is by participating in events that showcase your company and what you have to offer – not just to consumers, but to potential partners.
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