Client’s Spotlight

Written on October 21, 2014.

Crispin | Cider | Apple | Bottles


“Small companies need big personalities.”

Well, “big,” is a bit of an understatement. More like loud, in volume and presence. The guy who’s going to walk into a room, any room, and turn it upside down. How do we know? We’ve been working with him for 12 years. Joe Heron is bold, bracingly candid, sometimes coarse, and remarkably generous.

Written on October 13, 2014.
Written on October 10, 2014.


“Funny thing: the beverage business was never something we thought of getting into…”

Marlena: “Michele, Nina’s Mom had her own recipes that she created in her kitchen and everyone who ever tried them told her that she should produce them so that people everywhere could buy and enjoy them.”

Nina: “My Mom is a breast cancer survivor, and during her rehabilitation we would create our own dessert liqueurs in our kitchen as just something fun that we could do together, mainly to get her mind off of her tough recovery process.”

Written on July 30, 2014.


“The announcement of the launch of Rivulet, the brand new pecan-based artisan liqueur created by Louisville native James Marshall, culminated in a photo opportunity of Marshall placing the secret recipe in a safe deposit box at Stock Yards Bank and Trust.”

What’s not being kept under lock and key is the broad and rapid expansion of Louisville’s local beverage market in directions that are taking it on detours from the bourbon trail.

With the installation of the Evan Williams Bourbon Experience distillery and educational attraction on Main Street last year and forward motion on Angel’s Envy’s efforts to headquarter downtown, the growth of Kentucky’s signature spirit certainly isn’t slowing down. But as new names go up on the side of buildings and new stills, grains and other elements come together inside, it’s more than apparent that resources and willpower are being put into play to expand the locally-made options available behind the bar.


Written on April 10, 2014.

Derby City Shine

“In the 1920s in Louisville, getting moonshine often meant trudging through the woods to the local still. It was highly illegal, and yet also a part of everyday life for many.”

A new moonshine distillery, which plans to open in the fall, will make it a lot easier for current Louisvillians to get their ‘shine. Derby City Shine is not only going to make moonshine available to all, it will educate about what moonshine is and how it evolved with an interactive museum and tour highlighting Kentucky’s moonshining history.


Written on November 13, 2013.

“Fresh off an appearance on the Discovery Channel’s “Moonshiners,” Louisville’s own Moonshine University is adding a few more classes.”

Because making whiskey isn’t as simple as it looks, Distilled Spirits Epicenter, an international distilling center located in downtown, offers Moonshine University, where visitors study the methods used to derive, hone and layer flavors…