
Inside the Bottle Ep. 2 - Flavor Expertise
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Since our founding in 1992, Flavorman’s business model has taken a holistic approach with every client by acting as a consultant within the beverage industry.
Our Story
Flavorman has established itself as the benchmark for innovation in the beverage industry, backed by decades of hands-on experience. Our commitment to excellence is shown through our clients, team, and history.
Analytical Testing
Beverage Development
Bulk Spirits
Consulting
Flavors
After quickly gaining a reputation for developing fresh, new creations for spirits giant Brown-Forman, Dave had become restless and eager for a new challenge.
Learn moreAfter success at Brown-Foreman, Dave branched out on his own to start Pro-Liquitech.
Learn morePro-Liquitech partners with Jones Soda which launches a period of growth and success for the company.
Learn moreIn 2004, Dave was inspired by a serious health scare to take the business to a new level by renovating a large building in downtown Louisville. 2 years later, this became the company's headquarters.
Learn moreThe company begins doing business as Flavorman, leaving the original name, Pro-Liquitech behind.
Learn moreIn 2008, a collapsing economy and a historic flood put the company to the test.
Learn moreOn the cusp of the craft distilling boom, Dave and the team create a professional training program for aspiring distillery owners.
Learn moreThe Covid-19 pandemic challenged the business in new ways, but the team worked together to not only survive, but thrive in the global health crisis.
Learn moreFlavorman founder David Dafoe has been recognized by the American Distilling Institute for his "outstanding contribution to distilling."
Learn moreFlavorman held a ceremonial groundbreaking on the site of its new facility expansion, an $8.5 million investment.
Learn moreAs business booms, Flavorman expands its beverage campus to encompass more than an entire city block and five buildings.
Learn moreThe Present
Founder, Chairman of the Board
"We've come a long way from where we first started, and I couldn't be prouder of the team of experts we have in place and the work we've done over the years."
Chief Financial Officer
Director, Research & Development
Director, Production
The Future
Want to add your own flavor to the Flavorman team? Apply below to become part of a company culture cultivated by expertise, quality, kindness, and a commitment to true work-life balance, valuing people over profits.
Apply TodayAt its core, Flavorman provides turnkey solutions in product development, reformulation, analytical testing and small scale production, developing solutions for your beverage requirements.
Learn MoreMoonshine University is the nation's premier educational distillery and the exclusive provider for the Kentucky Distillers' Association. Located in the heart of Bourbon Country, Louisville KY.
Learn MoreStave & Thief Society is the first bourbon certification program recognized by the bourbon industry and the only to be recognized by the Kentucky Distillers Association as its 'Official Bourbon Education Course.'
Learn MoreNews & Blog
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Since our founding in 1992, Flavorman’s business model has taken a holistic approach with every client by acting as a consultant within the beverage industry.
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Throughout this series, Founder Dave Dafoe aims to illuminate how Flavorman conducts business, explain the ingenuity of our process, and showcase real-time examples of its success. First, he explains how Flavorman’s lengthy industry experience offers a unique advantage to our clients.
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2024 was full of highs, lows, and lifelong memories. To tie it all together, we found that friendship and community are the sources of energy needed to catalyze our success in 2025. This is why we’re thrilled to introduce Catalyst as the Beverage of 2024!