The Flavorman Way

The Flavorman Way is the company's guiding principles that shape how we interact internally so that we're at our best externally.

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How to Start a Beverage Company

Having a great idea for a new drink is the first and most important step toward launching your own beverage company. Now comes the hard part: actually developing the brand. You'll need to refine your idea, create a commercial formulation, scale up your ingredients and mass-produce your drink.

David Dafoe is The 2023 Kentucky Small Business Person of the Year

Flavorman Founder and CEO, David Dafoe has been named Kentucky's Small Business Person of the Year for Kentucky by the Small Business Administration. He talked with Spectrum News while in Washington, D.C. for the ceremony that celebrated the recipients of the SBA Persons of the Year awards.

The Flavorman Way

The Flavorman Way is a set of guiding principles that define and shape how we communicate, behave, and interact internally so that we can be at our best externally.

Scott Reid, Rivulet Artisan Pecan Liqueur and Flavorman

With over 30 years in the alcoholic beverage industry, Scott Reid has seen it all. As a consultant for brands like Rivulet Artisan Pecan Liqueur, among many others, he's trusted Flavorman's beverage development expertise to create market-ready formulations.

Sugarlands Distilling Company and Flavorman

Flavorman started their long-lasting relationship with Sugarlands Distilling Company over 10 years ago when Head Distiller and Co-Founder, Greg Ediam attended a course on our beverage campus at our sister company, Moonshine University.

The History of Flavorman

After quickly gaining a reputation for developing fresh, new creations for spirits giant Brown-Forman, Dave had become restless and eager for a new challenge.

Dave’s Beginning – The History of Flavorman

After emerging from Miami University (Ohio) with a zoology degree, Dave started his beverage development career at Fries & Fries (now Givaudan) and would later move on to Brown-Foreman to develop long-standing classics, like Jack Daniel's Country Cocktails.

Early Pro Liquitech – The History of Flavorman

After success at Brown-Foreman, Dave branched out on his own to start Pro Liquitech. So with a few nearly-maxed-out credit cards, a residential condo, and a passion and talent for creating unique, original beverages, he officially set out on his mission to change what the world was drinking.

Initial Growth and Jones Soda – The History of Flavorman

Now in an actual commercial office space, Pro-Liquitech was steadily growing, but it wasn’t until the company started working with Jones Soda in 1994 that the business really took off. Pro-Liquitech would end up developing the soda company’s top five selling flavors along with many others.

Beginning of a Beverage Campus – The History of Flavorman

In 2004 Dave was diagnosed with Multiple Sclerosis. After a long hospital stay, he felt like he had a new lease on life and was ready to take the company to the next level. The company purchased a large, abandoned building in downtown Louisville which has served as the heart and soul of our Beverage Campus for the past two decades.

Overcoming Adversity – The History of Flavorman

In 2008, Pro-Liquitech was as strong as ever however, in a blink of an eye, a historic economic crisis followed by a historic flood tested the company in new and challenging ways.

Name Change to Flavorman – The History of Flavorman

Although the name Pro-Liquitech was near and dear to Dave’s heart (he has a tattoo of the original Pro-Liquitech logo on his chest), the company officially decided to start doing business as Flavorman in 2008.