The Flavorman Way
The Flavorman Way is the company's guiding principles that shape how we interact internally so that we're at our best externally.
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The Flavorman Way
Expertise, experience, and excellence mixed with character, kindness, and a commitment to quality makes for one hell of a company…
Hop Water: The Sober, Health-Conscious Alternative
Through the years, bottled and canned sparkling water has evolved and gone through many different trends. From seltzers to enhanced…
2023 Beverage Trends
The holiday season may be a favorite time of year for many, but at Flavorman, we are thrilled to spend…
The Beverage of 2022
What would 2022 be if it were a beverage? We all struggled in 2022, trying desperately to recover from the…
Drink Origins: Horchata
If you've ever been to an authentic Mexican or Latin-American restaurant, chances are you might be familiar with the milky…
Rise of Sugar-brew
What do White Claw, Vizzy, Truly, and other ready-to-drink alcohol beverage companies have in common? Simply put, they’re all a…
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Videos
How to Start a Beverage Company
Having a great idea for a new drink is the first and most important step toward launching your own beverage company. Now comes the hard part: actually developing the brand. You'll need to refine your idea, create a commercial formulation, scale up your ingredients and mass-produce your drink.
David Dafoe is The 2023 Kentucky Small Business Person of the Year
Flavorman Founder and CEO, David Dafoe has been named Kentucky's Small Business Person of the Year for Kentucky by the Small Business Administration. He talked with Spectrum News while in Washington, D.C. for the ceremony that celebrated the recipients of the SBA Persons of the Year awards.
The Flavorman Way
The Flavorman Way is a set of guiding principles that define and shape how we communicate, behave, and interact internally so that we can be at our best externally.
Scott Reid, Rivulet Artisan Pecan Liqueur and Flavorman
With over 30 years in the alcoholic beverage industry, Scott Reid has seen it all. As a consultant for brands like Rivulet Artisan Pecan Liqueur, among many others, he's trusted Flavorman's beverage development expertise to create market-ready formulations.
Sugarlands Distilling Company and Flavorman
Flavorman started their long-lasting relationship with Sugarlands Distilling Company over 10 years ago when Head Distiller and Co-Founder, Greg Ediam attended a course on our beverage campus at our sister company, Moonshine University.
The History of Flavorman
After quickly gaining a reputation for developing fresh, new creations for spirits giant Brown-Forman, Dave had become restless and eager for a new challenge.
Dave’s Beginning – The History of Flavorman
After emerging from Miami University (Ohio) with a zoology degree, Dave started his beverage development career at Fries & Fries (now Givaudan) and would later move on to Brown-Foreman to develop long-standing classics, like Jack Daniel's Country Cocktails.
Early Pro Liquitech – The History of Flavorman
After success at Brown-Foreman, Dave branched out on his own to start Pro Liquitech. So with a few nearly-maxed-out credit cards, a residential condo, and a passion and talent for creating unique, original beverages, he officially set out on his mission to change what the world was drinking.
Initial Growth and Jones Soda – The History of Flavorman
Now in an actual commercial office space, Pro-Liquitech was steadily growing, but it wasn’t until the company started working with Jones Soda in 1994 that the business really took off. Pro-Liquitech would end up developing the soda company’s top five selling flavors along with many others.
Beginning of a Beverage Campus – The History of Flavorman
In 2004 Dave was diagnosed with Multiple Sclerosis. After a long hospital stay, he felt like he had a new lease on life and was ready to take the company to the next level. The company purchased a large, abandoned building in downtown Louisville which has served as the heart and soul of our Beverage Campus for the past two decades.
Overcoming Adversity – The History of Flavorman
In 2008, Pro-Liquitech was as strong as ever however, in a blink of an eye, a historic economic crisis followed by a historic flood tested the company in new and challenging ways.
Name Change to Flavorman – The History of Flavorman
Although the name Pro-Liquitech was near and dear to Dave’s heart (he has a tattoo of the original Pro-Liquitech logo on his chest), the company officially decided to start doing business as Flavorman in 2008.
Moonshine University – The History of Flavorman
While attending the American Distilling Institute (ADI) Conference in Portland, OR in 2009, Dave was inspired to create Moonshine University after seeing a need for education and training in all aspects of the distilling and spirits industry.
Our Company Culture – The History of Flavorman
Expertise, experience, and excellence mixed with quality, kindness, and commitment make for one hell of a company culture cocktail. We believe establishing a professional environment that prioritizes work-life balance and values our people as much as our profits ultimately leads to sustainable success.
Covid-19 Pandemic – The History of Flavorman
Having already overcome significant adversity in years past, Flavorman would once again have to dig deep and depend on its sturdy foundation and determined resilience to navigate through unprecedented times during a historic pandemic.
Beverage Campus Expansions – The History of Flavorman
Flavorman’s future is as flavorful and as exciting as ever as we prepare to move into our new world-class production facility that will now match our world-class people and world-class process.
Beverage Trends 2023
Flavorman's expert predictions for the beverage trends of 2023.
Building a Beverage Brand
So, you have a ground-breaking idea for your beverage. Excellent! But where do you start building your brand?
On-Site Technical Assistance
Flavorman's on-site technical assistance ensures a client's formula is perfectly blended at any co-manufacturing facility.
Ready to Drink Juice Beverages
A ready to drink juice beverage can be a challenging product to create, without creativity and planning. Learn about the benefits and difficulties of juice in beverage development in this video.
Beverage Trends of 2022
Co-founder, David Dafoe, discusses the 2022 beverage industry trends with Flavorman's beverage experts. Driven by the long term effects of an ongoing pandemic, next year's forecast is shaping up to be focused on celebrating life's simple pleasures while striving for balance.
Dare to Care Fundraiser
Over 6 weeks, Flavorman employees worked together to raise over $7,000 for Dare to Care, a food bank in Louisville, Kentucky.
A Brief History of Soda
Soda is one of the most popular drinks in the world. What innovations have brought the industry to where it is today and where might it go in the future?
Sports Drinks
Sports drinks provide athletes with the extra hydration needed to train and compete at a high level. With innovations in the sports drink market, athletes and consumers can get more benefits than ever before.
Beverage Packaging
From functionality to brand recognition to sustainability and cost effectiveness, packaging is diverse for a variety of reasons. Dive into the pros and cons of aluminum cans, glass bottles and plastic bottles to see what drink packaging is right for your product.
Natural vs. Artificial Colors
What is the difference between colors that come from natural sources like juice, and those that are artificially created?
How to Work With a Distributor
Casey Cline of Republic National Distributing Company shares tips on how to have a successful relationship with a distributing partner.
What is a Distributor?
Learn about what a distributor does from Casey Cline of Republic National Distributing Company.
Natural vs. Artificial Sweeteners
Selecting the right sweetener for your beverage is no easy task. Artificial and natural sweeteners both have advantages and disadvantages that should be considered when making this important decision.
Natural vs. Artificial Flavors
Natural and artificial flavors are used in almost all mass produced beverages, but what makes them different?
How a Beverage Product Line Extension or Reformulation Works
As your beverage business grows, you'll need to introduce new products to keep your consumers engaged and attract new fans. How does a reformulation or product line extension work?
How Much Does It Cost To Create a New Beverage?
Starting a beverage company can be a complicated and expensive endeavor. Learn the basics in this Beverage Bootcamp video.
Green and Black Tea
Tea is one of the healthiest drinks consumed today. Learn about it's benefits and history in this video.
2021 Flavor Trends
This year's forecasts is shaping up to be focused on creating experiences in a socially distant landscape.
Organic and Non-GMO Beverage Certification
What exactly does organic or non-GMO mean and how can it either help or hinder your brand?
Flavorman’s Drink of 2020
Our experts put their heads together to envision what 2020 would taste like in beverage form.
Soda, Seltzer and Tonic
These fizzy drinks pack a bubbly punch, but how do they differ from one another?
Challenges of Sourcing Tequila
Agave spirits are increasingly popular, but tequila can be difficult to source. Learn about the regulations and alternatives in this video.
What is Cold Brew Coffee?
Cold brew coffee offers a mellow taste that appeals to many consumers, so how can you use it in your next beverage?
The Rise of Hard Seltzer
Here's what you need to know about the fastest growing beverage alcohol segment.
Flavorman’s Six Essential Services For Success
Flavorman is committed to working with our clients from start to finish. Here's what we do.
The History of Craft Beer
Why is everyone in lobe with craft beer? Learn the history in this video.
Flavorman in 90 Seconds
What does Flavorman do? We break it down in less than a minute and a half.
St. Patrick’s Day Green Beer
Green beer has been an American St. Patrick's Day tradition for many years, but how did it get so popular?
Ginger Beer vs. Ginger Ale
What's the difference between ginger beer and ginger ale?
5 Healthy Drinks For Your New Year’s Resolution
These 5 drinks will keep you on track for a healthier lifestyle.
Eggnog: A Holiday Classic
Learn more about this holiday classic.
2020 Flavor Trends
Check out the trends we predicted for 2020.
CBD & The Beverage Industry
Learn the science behind CBD, an ingredient driving a whole new health and lifestyle market.
The Value of Trade Shows
Attending trade shows, expositions and conferences can be a great way to expand your business.
Attending Beverage Trade Shows
Here are some tips for attending beverage trade shows.
How To Manage Your Cost of Goods Sold
Understanding your COGS is an important part of building a successful beverage business.
Drink Formulations
What is a drink formula and why do they matter?
Co-Packers
What does a co-packer do and how do you select one to manufacture your drink?
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