Now, more than ever before, consumers are seeking out drinks that promise functionality and freshness. Plant-based beverages manage to deliver on both.
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Since 1776, Americans have celebrated our nation’s independence with fireworks, baseball games, carnivals, and the like. While this year’s festivities might look a little different than those of years past, we can still count on good food and great drinks to raise our spirits.
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It’s 2020 and you’ve decided you’re finally ready to follow your lifelong dream of launching a beverage brand. Then the unimaginable happens – a pandemic strikes. Moving forward with your idea would be foolish, right?
Well, maybe not.
Before you postpone your dream for yet another day, month, year, consider the time it will take you to get your product to market.
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Kombucha – Is it a tea? A digestive aid? An alcohol? Technically, it’s all three.
There may be some confusion over how exactly kombucha should be classified, but there is no doubt that what was once a niche beverage has now officially entered the mainstream. As consumers continue reaching for drinks that are as functional as they are flavorful, kombucha has quickly risen to popularity. Dozens of brands have popped up on the shelf and many consumers have even taken to brewing it up themselves at home. But where and how did the concept for kombucha evolve? And what makes this super beverage so unique?
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When the weather gets warmer, consumers make the switch from hot to cold coffee. Iced coffee and cold brew are the most popular go-to’s for this category during the summer, but many consumers don’t know the difference. While both drinks are served cold, they offer flavor profiles and caffeine levels as diverse as the coffee itself. If you’ve ever wondered how these tasty brews are made, then you’ve come to the right place.
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Hard seltzers are one of the fastest growing segments of the past year. With no signs of slowing down, the hard seltzer category is expected to grow from a $1.75 billion in 2019 to $4.7 billion in 2022. Their explosion into the mainstream has created room for companies – big and small – to cash in on the buzz. But where and how did the concept for hard seltzers evolve? And why is it so popular among consumers today?
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The neighborhood kids may not be starting up a lemonade stand anytime soon, but that doesn’t mean we can’t enjoy this refreshingly tasty beverage from the comforts of home. With warm weather and sunny skies upon us, here’s a few fun facts to go with your favorite summertime drink.
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The beverage industry is one of the most dynamic business sectors out there. But while the ever-evolving landscape of the beverage world may be exciting, it also comes with a unique set of challenges. Whether you’re a passionate entrepreneur or an established drink company seeking to expand your product lines, there’s certainly no shortage of risks involved in launching a beverage product – but luckily, there are a few ways you can stay prepared throughout the process.
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If beverage trends show us anything, it’s that water alternatives are now more popular than ever. Spurred in part by consumer demand for healthier, lower-calorie drink options, new brands – both alcoholic and non-alcoholic – are continuing to pop up on grocery store shelves.
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Yes, the Kentucky Derby has been postponed for now, but luckily, some of its festive traditions can continue. Even though it’ll be a little while before you can don a floppy hat and sip on a Mint Julep at the racetrack, there’s nothing stopping you from enjoying one on your back porch!
Here’s a little cocktail history to pair with your cold drink.
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