Client’s Spotlight

Written on August 6, 2018.

Up until the mid-1990s, Jones Soda was a beverage distributor in western Canada for many popular beverages, such as Arizona Iced Tea. When they wanted to develop their own brand of sodas for the emerging alternative beverage market in 1996, so they called Flavorman.

Written on July 31, 2018.


Back before “Functional Beverages” were trending, we were creating functional drinks with breakthrough ingredients. In the early aughts, South African entrepreneur Joe Heron approached Flavorman to develop a line of soft drinks. His goal was to offer an ever-expanding line of drinks to provide real wellness benefits while tasting great and satisfying four consumer expectations:

Written on September 7, 2017.

Marketing Manager Ashley O’Leary of Stout Brewing Company shares the company’s products and production facility in Kings Mountain, North Carolina.

Written on February 15, 2016.

Dwayne Freeman of Appalachian Distillery shares the story of his moonshine distillery in Ripley, West Virginia, and the wide variety of flavors he created with Flavorman: apple pie, spitfire (cinnamon), blackberry, peach, strawberry, strawberry lemonade, caramel apple, and PawPaw (a wild native fruit with a flavor similar to banana). Learn about this modern day mountain tradition with this video, then let us know how Flavorman can help you change what the world is drinking.

Written on July 24, 2015.

Business First | Louisville | Alcoholic Drink | Flavorman

A new Louisville-crafted alcoholic drink, The Schiavone, made its debut this month. The vodka-based bottled drink currently is sold only at Prospect Party Center, located on U.S. 42 near River Road. The beverage was created 12 years ago by Louisvillian Bob Schiavone, human capital manager at business outsourcing company ADP LLC and an investor in Sterling Beer Co.

Written on October 23, 2014.

Shark Tank

If you check out this week’s episode of “Shark Tank” on ABC, you’ll spot a company with Louisville ties, called BeatBox Beverages.

BeatBox was started by a group of business graduate students from the University of Texas at Austin. The company makes flavored wine that comes in a box shaped like a 1980s-style boom box.

Each five-liter box contains 34, five-ounce servings and comes in flavors including cranberry limeade, sweet tea, razzberry lemonade, and box a’rita

Written on October 22, 2014.


It’s a big month for Louisville beverage developer David Dafoe. His downtown business, Flavorman, located at 809 S. Eighth St., has been highlighted in Fortune Magazine as #84 of the 100 fastest-growing urban businesses in America and #7 in its industry. And Friday, BeatBox, a product his company helped develop will be featured on the ABC television show “Shark Tank.”

Written on October 22, 2014.

Ozark Mountain Bottleworks

“The beverage industry is a cut-throat industry that we take head-on every day. We never expected to be in this type of business, but now we love it.”

Tina King, Ozark Mountain Bottleworks (OMBW) Co-Founder: “This recipe started in our kitchen as a wine spritzer. Our children always wanted to try it because it was pretty and pink. On a trip to the ‘happiest place on earth’, we decided that this was something that is unique to the market and started brainstorming. Ozark Mountain Bottleworks was born.”

Written on October 21, 2014.


Crispin | Cider | Apple | Bottles

Small companies need big personalities. Well, “big,” is a bit of an understatement. More like loud, in volume and presence. The guy who’s going to walk into a room, any room, and turn it upside down. How do we know? We’ve been working with him for 12 years. Joe Heron is bold, bracingly candid, sometimes coarse, and remarkably generous. In a word, he’s fearless. The man just opened a brandy distillery in the bourbon capital of the world. Why? “Booze, baby!” Those words burst from the sly grin on his lips as if the answer is obvious. Ok, so there’s actually more to it than that, but before we get to the secret of Joe’s success, we should explain why you should listen to his advice.

Written on October 13, 2014.

Howard Sturm of Dumante shares the story of his brand inspired by pasticcerias (or Italian coffee houses) and and the products he created with Flavorman, including pistachio-infused and handcrafted espresso liqueurs. Learn about his journey with this video, then let us know how Flavorman can help you change what the world is drinking.