Cornerstone

Written on September 26, 2022.

So, you have a ground-breaking idea for your beverage. Excellent! Now you have to start building a beverage brand!  But where do you start? You could start with the ingredients or the flavor you want to develop. You could begin with how to package it, but the further you travel down that rabbit hole, you may find yourself circling back to how you are going to market your beverage. Doing the hard work upfront such as understanding your target audience, establishing your brand’s identity, and working with the right professionals along the way will help you immensely in building your beverage brand and the strategy you take into the market.

Finding Your Target Audience 

You can start from many different points in the beverage development process but determining your target audience first can help you discover what makes your brand unique and visually appealing, gradually helping you boil down your beverage profile. Whomever you decide to sell your beverage to will play a key role in what goes into your drink and how it’s promoted. Let’s hypothetically say you want your drink to appeal to a Caribbean audience. To do so, you may want to think of more tropical blends of fruit flavors to use in your beverage. Or, if your target audience is children, you might want to brainstorm popular packaging trends in that age demographic.

“Your selection of flavors should appeal to your intended audience and attract them to trying your product. The same could be said with sweetener choices. Choose the ingredients that reinforce your brand identity and makes a difference to your target consumers.”- Brad Nichols, Director of Business Development – Flavorman

When imagining your target audience, not only do you want to consider current trends, but you’ll also want to think about age demographics, what your audience values, and what they will get out of a product. Picking your target audience can be very intuitive; most people aim to create a drink they would like personally or a beverage that appeals to family and friends. While it can be a great place to start, you want to be especially specific, considering that many brands in the market may already fill that void. How will your beverage or brand stand out in the market? It can be a lot to think about, but the best way to narrow your audience down is to consider what people value and how your product might add to their lives. You also might want to think about what entertains or grabs your audience’s attention. When promoting to younger demographics, you might consider using mascots or cartoons. Or, if you’re selling to blue-collar workers, you might want to show how your product can fit or improve their work schedule. Establishing that target audience will not only help make ingredient decisions, but it will also lead to your overall characteristics or brand attributes. 

Building a Beverage Brand

Brand Attributes  

When marketing your beverage, you’ll also want to consider the characteristics that make your brand unique. Think of it this way, many brands have attributes that set them apart; for example, Amazon emphasizes its fast-shipping delivery or, Digiorno emphasizes its restaurant-quality pizza. Other brands use their intriguing backstories to promote their products, such as Uncle Nearest and others that advertise for convenience, like Kool-Aid. When establishing the identity of your brand, brainstorm the unique features that separate you from your competitors.

“Brand attributes are the pillars that set the foundation for the narrative or the strategic positioning of your brand in the marketplace. That’s critical because being consistent against that foundation or that narrative is really what’s going to set your brand apart in the marketplace and really attract people to it.”Jeff Insco, President/Executive Director – UPBrand

Does your brand have a captivating story behind its creation? Is there something in your beverages that will improve someone’s life? Are there other services that you want to provide under the brand? Our brand attributes help establish our own identity that we use to make our brand unique and stay consistent. One way to help you begin conjuring your brand attributes is to think of your brand as a living being. What descriptors would you attach to them? Brand attributes are the conceptual ideas, characteristics, and stories that paint a mental picture of the brand. Once those brand attributes are established you can work on developing a product that fits your brand and create your visual identity. 

 Building a Beverage Brand

Flavorman’s Brand Attributes:

  • The Total Beverage Package: Unlike others in the beverage formulation space, our services span the entire continuum of the beverage development process. We offer beverage education, certification, flavor formulation, production, regulatory, R&D, sourcing, manufacturing and more– a single source solution.
  • Unmatched Expertise:  We bring decades of experience from the beverage industry. Our seasoned team represents a range in specialties including flavor chemistry, product development, production, distillery operations, beverage quality control, packaging, and other technical beverage areas with access to an extensive roster of industry partners. Throughout the experience with [our brand], clients learn from the best in the business.
  • Your constant collaborator:  Flavorman considers our client’s beverage a journey. The process is designed to ensure clients have a voice and gain important industry knowledge to increase their opportunity for success. We win when clients win.
  • An Elite Experience:  We’ve spent decades perfecting our services, processes and products to give customers a world-class experience and uphold our reputation for excellence in the beverage industry. From the first encounter to their finished product, clients reap the benefits of our immersive, service-oriented business model. We provide solutions!
  • Customized to a Client’s Vision: No client’s experience, goals, or dreams are the same. Flavorman provides solutions and flexibly designed to deliver what a client requires and explores the possibilities for what a client could achieve.

Visual Identity  

One of the first things you think of when you think of a brand you like is the logo. Coca-Cola, Budweiser, Jim Beam and many more brands have memorable visual identities that grab your attention. Once you have established your brand attributes, you can start conceptualizing your brand’s visual identity. While working with a marketing agency, you can begin creating branded collateral and ensure that your brand’s visual aesthetic fits today’s standards. First, you must set the stage of your visual identity, which means deciding on a few key elements such as color, typography, voice/tone, and aesthetic styles that ultimately help you create a visual portfolio that represents your brand. Your brand’s visual identity needs to stay consistent throughout all platforms and mediums. A combination of those visual attributes will give you the tools to create a roadmap for your brand’s visual story. Afterwards you can start thinking about your logos, labels, website, packaging, and advertisements for your product. It’s important to note that your visual identity is more than just one of these visual aspects; they are visual pieces of a larger puzzle that tell the story and characteristics of your brand. 

“We use the brand attributes and assets to inspire our creative team to create a visual vocabulary for the brand. That could be colors, typefaces or fonts, iconography, logo marks; all the things that are going to visually send a cue about your brand.”- Jeff Insco, President/Executive Director – UPBrand

Building a Beverage Brand

Once you’ve done the hard work of identifying your target audience, establishing brand attributes, and creating a visual identity you’re ready to begin strategizing. Your market strategy will cover distribution, advertising, public relations, content creation, and social media. Having a solid market strategy will help you control the narrative of your brand, how it’s regarded, and how it’s discussed. Everything from an intriguing backstory of your product, demographics, brand attributes, and the resulting consistent visual themes, all play a role in establishing the overall identity of your brand and how you communicate that to the market.

“When looking for a marketing agency, be open about the problems you’re trying to solve. Agencies are fundamentally creative problem solvers. Be fully transparent and authentic about what you’re trying to do. It’s how we work best with our clients, and that’s the same throughout the business.” McKenzie Telthorst, VP of Brand Management – UPBrand

When you’re ready to talk about your idea to change what the world is drinking, give us a call at (502) 273-5214 or get started with this web form.

 

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Written on March 30, 2022.

So, you’re a new beverage company and everything is coming together. You have the world’s tastiest drink locked up. You have the best team in place to sell it and distribute it to the perfect markets. You’ve done the research, you’ve got a plan, you are in control. But now you need to actually produce this game-changing beverage. How do you pick a contract manufacturer or bottling company to turn all your hard work into a real, tangible, drinkable beverage? And once you’ve done that, how do you know that everything is going according to plan?

Pick a Co-Packer

There are plenty of names for the companies that blend, fill, seal, and label your beverage. Whether you call it a bottling company, a canner, a copacker, or a contract manufacturer, the terms are loosely interchangeable. These are all companies that combine the necessary raw ingredients for your drink and then get them into your packaging for sale. But each copacker is going to have its own processes, specialties. How do you know who to trust with your business?

Picking a copacker is an important decision and there are a few things to keep in mind. Specifically: don’t rush. Take your time and make your decision based off of as much information as you can acquire. Make some phone calls, ask for advice, peruse their websites. Do the work. Selecting this partner is one of the major keys to producing a winning beverage. Make sure that they have the capacity and capability to make a drink to your specifications. It’s your business, so take the extra time to get this choice right the first time.

Acquire Raw Materials

It is vital that the lines of communication between you and your copacker stay open. One great example of this is the acquisition of raw materials.  Some co-packers will want to handle all the ordering themselves – your beverage ingredients (sweeteners, functional ingredients, flavors, colors, etc), and your packaging (i.e. bottles, labels, cartons) themselves. Others will expect you to place and arrange all those moving pieces yourself. Work with your copacker to have clear expectations of who is responsible for what aspect of material acquisition.

Acquire Raw Materials

Production Manual

You’ve picked your copacker and you’ve managed to get all of the necessary materials to their facility.  It’s time to make your drink! But how? This is where your copacker will expect a clear set of instructions about how to combine all those raw materials into a delicious, ready-for-market drink. At Flavorman, we provide an extensive Production Manual that hits all the required notes. It’s easy to read, thorough, and contains all the necessary specifications and instructions that will make life easier for your copacker. Before your production is started or even scheduled, it’s good to review this information with your copacker to make sure that there will be no ugly and costly surprises on the way to getting your first unit filled.

Production Manual

Schedule a Date

Now that you and your copacker are confident about how to make your beverage, it’s time to decide when. This is another point at which open communication is important. Some copackers will give you a specific date and require the materials all be on hand as much as two weeks ahead of time. Others will give you a range of dates. And still others will require everything has arrived at their facility before they can provide your official date for a production run. Have clear expectations and communicate them regularly. If you did your research, you’ll know your copackers regulations and requirements before you reach this stage. Work with your suppliers to get lead times that fit your copacker’s schedule and are realistic for your supply chain.

Have a Presence

The greatest copacker of all time with the best of intentions and the best possible instructions can still make mistakes. One way to help prevent this is to be present. This doesn’t necessarily mean that you need to physically be at the production facility on the day of your production (though that’s a good idea, too!). Being present means staying involved and staying informed about your production. If you aren’t able for whatever reason to personally attend, many copackers will accommodate you with phone call updates or even video conferencing. But there is nothing that can replace having someone there to advocate for your business. Maybe it is someone from your organization, but maybe that representative will be a trusted third party. The production process consists of batching (making your beverage), and filling (getting it into your bottle or can). Having someone other than the copacker there to taste and test your beverage after batching and to physically hold your drink after filling is irreplaceable.

Have a Presence

Flavorman recommends having a technical representative attend your production.  This is especially true for first productions. Whether it’s the first time you are making a drink or the first time working with a new copacker, first productions are more likely to experience difficulties and therefore more aided by the presence of technical professionals. Having a highly trained technician familiar with your beverage present offers the following benefits:

1 – Answer Questions: A Flavorman Representative can answer any questions that your copacker may have about the beverage or Production Manual. Furthermore, they can also answer questions for you! It can be a long and confusing day for your first production. Having someone to walk you through the processes while your copackers are busily at work can be a great comfort.

2 – Catch Errors: Their familiarity with your beverage and the manufacturing process can help stop problems before they arise. Specifically, in the “batching” process it can be extremely handy to have professionals present to keep an eye on the process and confirm that it’s being done according to your requirements.

3 – Ensure Quality: Understanding the organoleptic (taste, smell, color) properties of your beverage is one of Flavorman’s calling cards. Having a technician on site to test your finished product to make sure that it is properly representative of your intended drink is a great insurance policy. You want all units of your beverage to taste exactly the way it did when you perfected it! Beyond just the sensory evaluations, having a member of the Flavorman quality team at your production allows you to have someone who understands all the numbers that are being thrown around. Are your densities, BRIX, pH, and proofs all coming out according to plan? They can tell you!

Conclusion

Transforming your beverage from an idea into a real, tangible product can seem interminable. And just when you think you’ve reached the finish line, you are faced with the important decision of picking a copacker. There are great options all over the world, but there may only be one that meets your needs perfectly. Hopefully you now feel a little more comfortable about what that process looks like and the pieces it consists of.

Remember to do your research, ask around, and take your time when picking your copacker. Once you’ve found the perfect match, keep the lines of communication open and the expectations of both sides clear and manageable. And when the day comes to finally fill your drink into your bottles, make sure you’ve got experts on your side who can monitor the process and advocate for your business. Working with industry experts can help you get across the finish line on your way to having your beverage hit the market.

When you’re ready to talk about your idea to change what the world is drinking, give us a call at (502) 273-5214 or get started with this web form.

 

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Written on December 2, 2021.

2022 Beverage Trends

Experts at the Louisville, KY-based beverage development company, Flavorman, have announced the drink trends to watch for in 2022. Driven by the long-term effects of an ongoing pandemic, this year’s forecast is shaping up to focus on celebrating life’s simple pleasures while striving for balance.

Going Big & Bold: As evidenced by the seltzer boom of the last few years, drinks with subtle displays of flavor have previously taken center stage, but that is likely to change in 2022. With the seltzer market beginning to saturate, beverage makers are now seeking ways to differentiate from the competition, opting for bigger and bolder profiles.

Client requests have taken a 180-degree turn on flavor, especially where seltzers and sparkling waters are concerned,” said Tom Gibson, Flavorman’s Chief Flavorist. “Whereas before, clients would be looking for a gentler spritz of nuanced flavors in their drink, we are now seeing more clients ask for loud and proud, single-note flavors.

In the wake of COVID-19 – a virus that is notorious for attacking a person’s taste and smell – it makes sense that drinks with prominently featured and straightforward flavors may provide reassurance to consumers still recovering from sensory loss related to the virus, or those who are just concerned with changes to their senses in general.

In 2022, expect beverage makers to continue emphasizing the presence of familiar flavors in drinks across categories. Childhood favorites like watermelon, strawberry, cherry, apple and grape will see a resurgence as consumers reach for those immediately recognizable and nostalgic profiles.

 

Guilt-Free Indulgence: As the world becomes more accustomed to the challenges of an ongoing pandemic, consumers are learning to strive for balance in all aspects of their life. Rather than sacrificing on indulgent experiences, consumers are embracing them with some slight modifications.

Citrus flavors have been a cornerstone for the drinks industry, but consumer tastes are now evolving towards botanical-forward beverages—particularly in the premium sector. Floral profiles like hibiscus, lavender and elderflower are becoming more mainstream and making way for the earthier, more herbal flavors of turmeric, anise and rosemary.

Many of the ingredients you would find in your kitchen spice cabinet can introduce an extra element to a drink, providing new dimensions of flavor or functionality,” said Katie Clark, Flavorman’s Lab Manager. “Consumers tend to react to these twists with greater expectations—an insight that brands can leverage in premium beverage offers.

2022 Beverage Trends

Because premium is also so often associated with quality, ingredients like juice and full sugar are also becoming more popular in beverages marketed as high-end. Consumers indulging in these drinks aren’t as concerned with calorie restrictions or sugar because they recognize that they are treating themselves to a unique experience. The same can be observed in the spirits and beverage alcohol sectors.

In the spirits world, amaro, absinthe and other botanical spirits are seeing a renaissance,” said Colin Blake, Director of Spirits Education at Moonshine University, the sister company of the Flavorman Beverage Campus. “These drinks tend to have a distinctive quality due to their balance of bitter and sweet, and they are consumed in very particular ways, usually before or directly following a meal. Consumers in the premium sector have embraced the ritual involved as another way of replicating a bar experience.

 

A Return to Simplicity: Simplicity provides a source of comfort during a time when life feels like it has become much more complicated. In fact, the ongoing “clean label” trend shows us how the quality of ingredients, not quantity, is shaping consumer perceptions of the value of a beverage. It also explains why drinks with simple ingredient statements continue to be consumer favorites.

Transparency has, time and time again, proven to be important to consumers,” said Clark. “Many clients seeking compliance with Whole Foods, Trader Joe’s and other ‘better-for-you’ food and beverage retailers have simply opted to do away with sweeteners or added colors instead of combing through the accepted ingredient lists. Consumers don’t seem to mind.

2022 Beverage Trends

With health and wellness continuing to drive trends as we move into 2022, beverage brands will opt for simplicity in beverage formulations across the board. In the spirits sector, simplicity takes the form of moderation.

Going low- or no-alcohol is a lifestyle choice that some consumers are rallying behind as a way to achieve holistic health goals, said Clark. This trend has fueled explosive growth in non-alcoholic spirits and ready-to-drink mocktails—as well as lower ABV wine-based cocktails—that we expect to continue into the New Year.

With nearly 30 years in the beverage business and over 70,000 drink formulations, Flavorman compiles this annual trends summary through examination of beverage projects that have passed through its laboratory over the last 12 months.

 

See how last year’s Flavor Trends compare.

Have a drink idea that you think will excel in 2022? Flavorman can help you bring it to life. Give us a call at (502) 273-5214 or contact our team through this webform.

 

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Written on June 30, 2021.

Creating a successful beverage business involves more than a great idea. The reality is you’ll need a few key partners to bring your dream drink to the masses. 

You’ve worked with a beverage developer to create your custom formulation, secured your ingredients and packaging, and found a manufacturer to produce your drink—the next step is mapping out your route to market. So, how do you get there? 

Whether you’ve got an alcoholic or non-alcoholic product, you’ll want to find a distributor. Distributors are partners that help brands connect and sell their products to the right retailers—that’s everyone from convenience and grocery stores to restaurants and bars.

Though each has their relevance in the beverage industry, not every distributor is the same. Finding the right distributor means understanding the distribution landscape, knowing what to look for, and how to set yourself up for success. 

In this guide, we’ll explore the nuances involved in working with an alcohol distributor, specifically. Alcohol distribution is a complex and highly regulated space, so we hope that this expert piece gives you a head start in working through some of the many considerations involved in launching an alcohol product.

 

Understanding Distribution: What Is It?

Distribution is all about relationships. From a topline view, a distributor (or wholesaler) serves as an extension of the sales arm of beverage brands (called suppliers). When a partnership agreement is reached between a supplier and wholesaler, the distributor takes on the responsibility of introducing and selling products to retailers. At the same time, a wholesaler works with the supplier to build a brand consumers return to time and time again.

In addition to being a steward of the brand, a distributor serves as tax collector for the supplier side and pays state and local taxes on behalf of the brands they represent. This frees up the supplier from the role of ensuring the tax code is met in each specific state and locality in which their product is served.

Beyond that, large distributors like RNDC can also act as a full-scale resource to their supplier partners—this is where the brand-building element comes in. It’s in a distributor’s best interests to consult with suppliers on sales, marketing, and strategic planning and provide support to help them be successful.

 

Alcohol Vs. Non-Alcohol Wholesalers

The simplest way to summarize the differences between an alcohol and non-alcohol distributor is the product. But naturally, there are several associated legal limitations that go along with distributing alcohol versus non-alcohol products. 

For one, alcohol distributors experience a degree of federal oversight that non-alcohol wholesalers aren’t necessarily subjected to. Unlike non-alcohol distributors, federal oversight of alcohol wholesalers extends beyond the product development phase, affecting everything from funding and label creation to compliance within the nuances of state and local laws.

Another key difference based on the nature of the product is that non-alcohol distributors can serve most retailers, whereas an alcohol distributor can only sell to licensed premises. Of course, many alcohol wholesalers also carry a number of non-alcohol brands whose intention is to be sold with alcohol. This can be beneficial for cross-merchandising and planning programs for retailers to carry multiple complementary products from a distributor’s portfolio.

 

Contacting An Alcohol Distributor

If you’re reading this, you’re either exploring the possibility of launching a beverage company or you’re in the midst of developing your drink and brand—when should you contact an alcohol distributor?

Well, when you’re ready. 

Depending on who you ask, this can be defined in a few different ways; at the very least, you’ll want to have a crystalized concept and viable business plan. A wholesaler needs to understand enough to be able to see how they would take your product to market and be successful doing so. 

A supplier might feel ready to have these conversations as early as two years prior to releasing the product, or in as little as several months leading up to a launch. What matters isn’t necessarily when the conversation happens, but whether the supplier is prepared.

First impressions are everything. The reality is that a distributor and supplier’s first meeting together is the pitch. It’s the interview where both parties have the opportunity to sell one another on why they would make great partners.

 

Acing Your First Alcohol Distributor Meeting

Okay, you’ve determined that you’re officially ready to meet with a potential alcohol distributor—what should you bring with you?

This is a wholesaler’s first experience with you and your brand, so you should bring a presentation. Make sure to include answers to questions like,

  • What’s your backstory? 
  • What got you involved in the brand? What’s going to keep you involved in the brand?
  • What is your brand vision and values? 
  • What plans or innovations do you have for future growth?
  • And of course, what is your product and what makes it unique? How does your product fit in the market?

Remember—distribution is all about relationships. A wholesaler wants to know as much about you as they do about your brand and product. You are who they will be working with, and they want to make sure that you will be a good fit in a partnership—that everyone’s values and expectations are in alignment so both parties can be successful.

In addition to a presentation, it goes without saying that you should have samples, as well as the spec sheets for your product. A distributor should be able to experience your brand the same way a retailer or consumer would. Give them the opportunity to taste, touch, and see it—to use all of their senses to fully understand the product and your brand. 

As a wholesaler assesses your product, they will also be determining its quality and quality-price ratios, in addition to benchmarking it against other products in their portfolio to determine whether it makes sense for the relationship. Keep this in mind as you prepare your presentation—your craft gin isn’t just another gin, so, prove it. Leverage your story.

 

Picking The Right Alcohol Distributor

Wow, you’ve impressed your distributor. That’s wonderful! Now, how do you determine that they are the right fit for you, too? There are three main elements that can help you make a decision. 

First of all, find out if they are relevant in the market—specifically, your market. Go to your desired retailers and ask around. Find out who they enjoy working with and why. After all, you should want to partner with the distributor that retailers want to work with. That’s already an easy way to set yourself up for success.

Second is route-to-market strategy. This is a primary responsibility of your alcohol distributor, so naturally, you’ll want to make sure your expectations are in alignment. Are they receptive to the direction you’ve envisioned for your brand? What can they contribute to bringing that vision to reality? 

A distributor should both be willing to work with you on where you want to go with the brand and be equipped with the resources and relationships necessary to do so. Not every brand makes sense for every distributor, and that’s okay.

This third consideration goes back to understanding the distribution process. A great wholesaler manages to balance multiple brands within the same category and avoid conflicts of interest. It’s a juggling act, but there is a place for most viable brands in the market. 

That being said, while a retail establishment often has more space on the shelf for a given category, a bar or restaurant may be limited in that same real estate. Knowing what competitive products an alcohol distributor carries can help you determine how often your product might be put aside in favor of another, competing product in those circumstances.

 

Building A Successful Partnership

A relationship between a wholesaler and a supplier is like a marriage—it’s a true partnership. This is also why setting expectations together is an important part of building a successful relationship. 

An alcohol distributor is there primarily to break down a supplier’s barriers to market. Often that involves working with each retailer and assessing what makes sense for them to carry, providing good data for them around a product, and helping them successfully build a product into their store.

On the supplier’s side, a great partner is expected to be engaged with their distributor. That means picking up a phone and checking in, planning business together, walking through marketing strategies, and utilizing the wholesaler’s resource teams. It also means having reviews to follow up and ensure plans are coming to fruition as expected.

 RNDC utilizes a “work-with” schedule, where suppliers have the opportunity to venture into the market to present that product with the sales team to retailers and customers. Not only does this educate the sales team, but it also creates a personal relationship between the supplier and retailer. This is incredibly valuable because the best suppliers are those that are engaged with their market and their wholesaler relationships. 

Beyond engaging with a distributor so they can be effective stewards of the product to retailers, a supplier is responsible for the consumer side of brand building. As a supplier, you should know the answers to questions like,

  • How do you plan to market your product and brand?
  • What kind of digital presence will you have? What about events? Where else can you reach your target consumer?
  • How will you drive people to the store to buy your product?

Once a product has been placed with a retailer, how do you make sure consumers know that, or even care to seek it out? That’s your job, as the supplier. 

Of course, passion for your dream is what got you into this industry, so sharing your story with the world should come as second nature. While the other aspects of creating a beverage may be a challenge, the good news is that you don’t have to do it alone. Take the time to educate yourself and find the right partners, and you’ll discover the flavor of success—your drink.

When you’re ready to talk about developing your beverage idea with Flavorman, fill out this web form or give us a call at (502) 273-5214. Let’s change what the world is drinking, together. If you want to learn more about RNDC, visit rndc-usa.com.

 

About Republic National Distributing Company (RNDC): RNDC is one of the nation’s leading wholesale beverage alcohol distributors, specializing in wine and spirits. RNDC serves as a brand-building and product expert liaison between suppliers and those who sell or serve alcoholic beverages. Customer service, product expertise, and executional excellence are the hallmarks of RNDC’s enduring success. Visit rndc-usa.com to learn more.

About Casey Cline: Casey Cline is the Division Manager over the Portfolio Management Team at Republic National Distributing Company, Kentucky. He has served with RNDC for 15 years, managing each element of the business, including off- and on-premise sales. He now manages all brand teams.

 

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Written on March 31, 2021.

Running a successful beverage business isn’t about launching a single great product. No matter how fantastic your drink, consumers will eventually begin to look for something new from your brand. This is where a reformulation or product line extension may prove fruitful.

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Written on December 8, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource on the latest flavor trends. After a particularly turbulent year, our team got together to share their insights on the top flavors we expect to take over the beverage industry in the New Year.

Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on creating experiences in a socially distant landscape. Here are the 2021 flavor trends to watch out for:
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Written on August 26, 2020.

Even in the midst of a global pandemic, Ready-to-Drink (RTD) cocktails continue to dominate the beverage space. Though already on the upwards trend pre-COVID, the RTD cocktail category experienced an unprecedented boost just as the US was beginning to feel the effects of the virus.
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Written on May 20, 2020.

The beverage industry is one of the most dynamic business sectors out there. But while the ever-evolving landscape of the beverage world may be exciting, it also comes with a unique set of challenges. Whether you’re a passionate entrepreneur or an established drink company seeking to expand your product lines, there’s certainly no shortage of risks involved in launching a beverage product – but luckily, there are a few ways you can stay prepared throughout the process.
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Written on February 26, 2020.

CBD. It’s everywhere and it’s in everything – and if you’re reading this, it’s likely you’re looking for a way to capitalize on this rapidly growing 22-billion-dollar industry.

You’ve come to the right place.
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Written on December 4, 2019.


Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. That’s why every year, our team gets together to predict the top flavor trends we expect to take over the beverage industry. This year’s forecast is shaping up to be focused on the fresh and functional. Here are the flavor trends for 2020:
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