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If beverage trends have taught us anything over the years, the innovation of water alternatives and enhancers has become more desired and relevant than ever. Whether you're looking to create a fruity agua fresca for easy drinking or a tonic water infused with herbal notes - Flavorman is ready to quench this thirst. Reach out today so that you can imbibe into this simple but sweet category.
Analytical Testing
Beverage Development
Flavors
Propel Fitness Water, introduced in 2000, was one of the first well-known flavored waters on the market, originally available in only four fruit flavors.
Shelf-stable coconut and plant-based waters from 2022-23 generated $479 million, with coconut water representing 90% of sales.
Enhanced water is projected to reach a global market value of $11.3 billion by 2027.
History
Flavored water takes water from its purest form and adds natural or synthetic ingredients to enhance its taste. Enhanced water beverages first hit the shelves in the early 2000s. These products arose to meet consumer demands for healthier, lower-calorie drink options, whether sparkling or flat, fruity or flavorless.
With the modernization of beverage production, we can now create shelf-table innovations, allowing a drink as simple as water to have boundless flavors and ingredients. Pioneers in this category, like Sparkling ICE and Fever Tree, are a testament to the versatility and potential to thrive in this market.
Key Considerations
"Enhanced waters are often positioned as natural and health-forward, so they are designed to include ingredients or unique processing methods that support wellness or provide an added benefit."
Katie Clark
Director of R&D, Flavorman
A taste of the brands we've worked with
News & Blog
blog
I remember tasting Red Bull for the first time many years ago when it was offered by a supplier. I didn’t enjoy the flavor when I first tasted it and didn’t think it would appeal to American consumers. Well, I was very wrong.
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Our Beverage Architects' experience helped them anticipate the growth of cannabis popularity. So, we’ve spent the last decade honing our skills with those ingredients to prepare.
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From starting their journey at Moonshine University, we have followed this client from Start Through Finish™ because it is part of our company’s DNA.