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In our globalized world where consumers are constantly on the go, protein drinks are a growing sought-after beverage category that offers a convenient and nutritious way to fuel active lifestyles. Collaborate with Flavorman, so that we can assist you in formulating an effective, yet delicious, protein beverage.
Analytical Testing
Beverage Development
Flavors
In the year 2021, 64% of Americans were attempting to increase their protein intake to achieve a healthier diet.
Whey protein is the most commonly used protein in beverages.
The protein drink market is expected to grow at a rate of 8.6% from 2023 to 2029, reaching $41.50 billion.
History
Originally introduced in the fitness and sports industry in the mid-20th century, protein drinks were primarily consumed by athletes and fitness enthusiasts to support muscle recovery and growth. Over time, protein drinks have undergone a significant transformation, evolving from their basic functional nature to develop better tastes and enhanced nutritional profiles.
With advancements in flavor technology and ingredient innovation, a wide range of delicious and refreshing options cater to diverse consumer preferences. Protein-enriched products today are functional as much as they are ubiquitous and can be infused into anything — even water!
Key Considerations
News & Blog
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