Hard seltzers are one of the fastest growing segments of the past year. With no signs of slowing down, the hard seltzer category is expected to grow from a $1.75 billion in 2019 to $4.7 billion in 2022. Their explosion into the mainstream has created room for companies — big and small — to cash in on the buzz. But where and how did the concept for hard seltzers evolve? And why is it so popular among consumers today?
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From essential oils and extracts to herbs and flowers, botanicals are proving to be much more than just a garnish for your favorite drinks. As demand continues to increase for natural, functional beverages, botanicals are becoming more prevalent as a drink flavor and ingredient.
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