While demand for functional beverages and “better-for-you” alternatives has been on the rise for decades, the recent global pandemic has no doubt accelerated things. As consumers seek out enhanced beverages in their mission to take control of their health, detox drinks have become a developing niche in this sector.
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If beverage trends show us anything, it’s that water alternatives are now more popular than ever. Spurred in part by consumer demand for healthier, lower-calorie drink options, new brands — both alcoholic and non-alcoholic — are continuing to pop up on grocery store shelves.
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