Posts Tagged ‘aroma’

Written on February 12, 2020.

Thanks to its flavor and Instagram-worthy aesthetic, pink gin has become a global favorite; but what do you know about this blushing delight? Ahead of Valentine’s Day, we’re diving into the history behind this beloved pink drink.
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Written on October 16, 2019.

As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product – and ultimately whether it gets picked up off the shelf.

This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
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Written on July 17, 2019.

Despite being something we do every day, tasting is more complicated than simply deciding “I like that!” As both a standard practice in the beverage industry and an art in its own right, it involves thoughtful consideration to the full experience of a beverage. From the boldness of its color to the intensity of its aftertaste, there are many factors involved in building and describing a beverage’s flavor profile – that’s why we’ve compiled a simple list of do’s and don’ts to get you started on your own tasty adventures.
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