Commercial food and drink products contain an array of ingredients. The building blocks of a beverage include natural and artificial flavors. Often among the smallest components of a product, these flavor compounds are not to be overlooked–after all, it’s flavor that consumers crave!
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Thanks to advancements in flavor technology, the modern consumer can now enjoy thousands of unique flavors in food and beverages of all types–but that wasn’t always the case. Consumers owe a lot to the discovery of the world’s first artificial flavor, which became a necessary step toward creating the multitude of flavor experiences possible today. (more…)
Humans, by evolutionary nature, love sweet — but consuming too much sugar can be bad for you. That’s why many diet sodas, juices, and other zero-calorie products utilize sugar-free, low and no-calorie sweeteners otherwise known as artificial sweeteners. Ahead of National Sweetest Day this October 19, we’re taking a look at the most popular sugar alternatives used in drinks, so grab your sweetie and get ready to take a guilt-free journey into the world of artificial sweeteners!
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Often used interchangeably, both taste and flavor are terms that describe how we experience food and beverages. While closely related, recognizing the subtle differences between their meanings can allow for a better understanding of flavor variations when tasting.
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