We get the question all the time–what does it take to launch a new beverage? Although it may seem like a straightforward inquiry, the answer almost never is–and for good reason. There are just too many variables involved that can dramatically shift the needle on the outcome, especially when you’re just in the early stages. That being said, there are a few essential items on the checklist that may help as you consider what it would actually take to make your dream drink a reality.
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While sports drinks can contain other ingredients like antioxidants, vitamins, and natural and artificial flavors, these functional beverages are essentially a combination of electrolytes and simple carbs – plus water. Today, we’re delving into the science behind these staple ingredients and the role they play in your favorite sports drinks.
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Ted Rozel, Director of Quality & Production
Our Day in the Lab series takes a closer look at our team members to see what it takes to change what the world is drinking! This week, we talked to Ted Rozel, Director of Quality & Production.
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