Posts Tagged ‘Beverage News’

Written on February 24, 2022.

Flavorman Celebrates 30 Years

LOUISVILLE, Ky. (January 14, 2022) – Flavorman, a leading beverage development company headquartered in Louisville, Ky., is celebrating 30 years of creating flavors for beverage brands worldwide, ranging from large companies like Ocean Spray, Sunsweet Growers, and Kellogg to independent companies just getting a start in the beverage industry.

Flavorman was founded in January 1992 by David Dafoe – one of the foremost authorities on flavor who got his start as a lab assistant at a Cincinnati-based flavor company, then as manager of flavor development at Brown-Forman, where he developed some of the global spirits giant’s biggest new brands. He left Brown Forman and branched out on his own to start Flavorman to help assist beverage clients in creating new flavors. Flavorman’s first big customer was Chiquita Brands International.

“We’ve come a long way from where we first started, and I couldn’t be prouder of the team of experts we have in place and the work we’ve done over the years,” said David Dafoe, CEO and Founder of Flavorman. “We have worked with hundreds of well-known and up-and-coming brands to help build new flavors and beverages to offer to consumers. We saw the need for technical innovation in the beverage industry, jumped in, and haven’t looked back, and I’m looking forward to another 30 years of working with clients to create trendsetting flavors and innovative beverages.”

Flavorman has helped many companies get their start in the beverage industry. Louisville resident, Joe Heron, used Flavorman to create his soda company Nutrisoda, which he later sold to PepsiAmericas. Two years later, with the help of Flavorman, he created a craft cider, Crispin Hard Cider, which was later sold to MillerCoors. Heron went on to further make a splash in the spirits industry after he founded Copper & Kings American Brandy Company with the help of Dafoe and Flavorman.

“Because of our work with Flavorman, beverages that began as simple ideas from novices in the beverage industry have successfully been sold to major corporations,” said Heron. “Flavorman was the engine behind the beverage formulations, and we would not be where we are today without them.”

Located at 809 South 8th Street in Louisville, Ky., Flavorman is currently expanding its 24,000-square-foot facility, which will bring 30 new jobs to the area and serve as a catalyst for attracting global business to the heart of Kentucky’s largest city. The addition will cover 27,000 square feet and connect to the company’s main laboratory. Once complete, it will boost production capacity, expanding Flavorman’s blending, bottling/canning, processing and bulk storage operations.

The $8.5 million expansion, set to be complete in the fall of 2022, is the latest in a series of developments in the last several years as the company continues to experience exponential growth – 28 of its 59 employees were hired in the last two years. In 2006, Flavorman rehabbed the existing building, and a few years later, purchased a neighboring building to create the nation’s premier educational distillery, Moonshine University.

“We joke that we started Moonshine University when Flavorman was 21-years-old and of legal age,” said Dafoe. “It has been a great investment for us and allows us to offer distillers, or even newbies, the opportunity to learn more about how to own and operate their own distillery. We’re helping so many people learn about the art of distilling, and believe we are truly leaving an impression on the bourbon and beverage industries.”

Together, Flavorman and Moonshine University make up a world-class “Beverage Campus” that houses a fully equipped educational distillery, state-of-the-art classroom, production facility with a custom bottling line, extensive sensory library and a beverage innovation laboratory. Flavorman has developed more than 74,000 beverage formulations for brands worldwide, while Moonshine University has hosted hands-on classes for students from all 50 states and 44 countries, with attendees opening over 186 distilleries.

ABOUT FLAVORMAN: Founded by David Dafoe in 1992, Flavorman is a custom beverage development company located in the heart of Bourbon country. Flavorman works with companies and entrepreneurs— big and small —to develop everything from energy drinks to flavored spirits and more. With 30 years in the industry and almost 75,000 beverage formulations, Flavorman has helped create thousands of household staples and iconic brands that have defined generations – and changed what the world is drinking. For more information, visit www.flavorman.com

Written on December 2, 2021.

2022 Beverage Trends

Experts at the Louisville, KY-based beverage development company, Flavorman, have announced the drink trends to watch for in 2022. Driven by the long-term effects of an ongoing pandemic, this year’s forecast is shaping up to focus on celebrating life’s simple pleasures while striving for balance.

Going Big & Bold: As evidenced by the seltzer boom of the last few years, drinks with subtle displays of flavor have previously taken center stage, but that is likely to change in 2022. With the seltzer market beginning to saturate, beverage makers are now seeking ways to differentiate from the competition, opting for bigger and bolder profiles.

Client requests have taken a 180-degree turn on flavor, especially where seltzers and sparkling waters are concerned,” said Tom Gibson, Flavorman’s Chief Flavorist. “Whereas before, clients would be looking for a gentler spritz of nuanced flavors in their drink, we are now seeing more clients ask for loud and proud, single-note flavors.

In the wake of COVID-19 – a virus that is notorious for attacking a person’s taste and smell – it makes sense that drinks with prominently featured and straightforward flavors may provide reassurance to consumers still recovering from sensory loss related to the virus, or those who are just concerned with changes to their senses in general.

In 2022, expect beverage makers to continue emphasizing the presence of familiar flavors in drinks across categories. Childhood favorites like watermelon, strawberry, cherry, apple and grape will see a resurgence as consumers reach for those immediately recognizable and nostalgic profiles.

 

Guilt-Free Indulgence: As the world becomes more accustomed to the challenges of an ongoing pandemic, consumers are learning to strive for balance in all aspects of their life. Rather than sacrificing on indulgent experiences, consumers are embracing them with some slight modifications.

Citrus flavors have been a cornerstone for the drinks industry, but consumer tastes are now evolving towards botanical-forward beverages—particularly in the premium sector. Floral profiles like hibiscus, lavender and elderflower are becoming more mainstream and making way for the earthier, more herbal flavors of turmeric, anise and rosemary.

Many of the ingredients you would find in your kitchen spice cabinet can introduce an extra element to a drink, providing new dimensions of flavor or functionality,” said Katie Clark, Flavorman’s Lab Manager. “Consumers tend to react to these twists with greater expectations—an insight that brands can leverage in premium beverage offers.

2022 Beverage Trends

Because premium is also so often associated with quality, ingredients like juice and full sugar are also becoming more popular in beverages marketed as high-end. Consumers indulging in these drinks aren’t as concerned with calorie restrictions or sugar because they recognize that they are treating themselves to a unique experience. The same can be observed in the spirits and beverage alcohol sectors.

In the spirits world, amaro, absinthe and other botanical spirits are seeing a renaissance,” said Colin Blake, Director of Spirits Education at Moonshine University, the sister company of the Flavorman Beverage Campus. “These drinks tend to have a distinctive quality due to their balance of bitter and sweet, and they are consumed in very particular ways, usually before or directly following a meal. Consumers in the premium sector have embraced the ritual involved as another way of replicating a bar experience.

 

A Return to Simplicity: Simplicity provides a source of comfort during a time when life feels like it has become much more complicated. In fact, the ongoing “clean label” trend shows us how the quality of ingredients, not quantity, is shaping consumer perceptions of the value of a beverage. It also explains why drinks with simple ingredient statements continue to be consumer favorites.

Transparency has, time and time again, proven to be important to consumers,” said Clark. “Many clients seeking compliance with Whole Foods, Trader Joe’s and other ‘better-for-you’ food and beverage retailers have simply opted to do away with sweeteners or added colors instead of combing through the accepted ingredient lists. Consumers don’t seem to mind.

2022 Beverage Trends

With health and wellness continuing to drive trends as we move into 2022, beverage brands will opt for simplicity in beverage formulations across the board. In the spirits sector, simplicity takes the form of moderation.

Going low- or no-alcohol is a lifestyle choice that some consumers are rallying behind as a way to achieve holistic health goals, said Clark. This trend has fueled explosive growth in non-alcoholic spirits and ready-to-drink mocktails—as well as lower ABV wine-based cocktails—that we expect to continue into the New Year.

With nearly 30 years in the beverage business and over 70,000 drink formulations, Flavorman compiles this annual trends summary through examination of beverage projects that have passed through its laboratory over the last 12 months.

 

See how last year’s Flavor Trends compare.

Have a drink idea that you think will excel in 2022? Flavorman can help you bring it to life. Give us a call at (502) 273-5214 or contact our team through this webform.

 

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Written on November 14, 2018.

In response to some recent reporting on a lawsuit filed against the makers of LaCroix Sparkling Water, we think it is critically important to provide clarification on flavor ingredients and their use in beverage flavors.When news of the lawsuit broke, some initial reports repeated the suit’s claim that the FDA has declared specific flavor ingredients used in LaCroix Sparkling Waters as synthetic. This is simply not true.
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