Posts Tagged ‘business management’

Written on August 28, 2019.

TrueToniq predecessor, TrimToniq

Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the United States, it is estimated that over 30% of the population is obese or overweight. Much of the concern attributed to this issue is directly connected to an unhealthy diet and eating habits. In 2006, Scott Ohlgren recognized a need to curb unhealthy consumption and decided to develop a company, TrueToniq, that could help do just that. “Obesity is currently our largest health issue in the modern world. Overeating – simply eating too much at each meal – is the cause behind much of this problem,” said Ohlgren. True Toniq, and its successor Trim Toniq, were created as an effective beverage solution to help consumers suppress overeating and unhealthy snacking. With the help of Dave Dafoe and other beverage architects at Flavorman, the TrueToniq concept was taken from a bold idea and turned into a promising reality.
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Written on August 21, 2019.

Bringing your dream beverage to life is only one of the hurdles set for those entering the beverage industry. You might have the tastiest drink in the world, but that won’t matter unless you can learn to successfully manage your business expenses.
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Written on April 23, 2019.

Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the early ’90s, Mark Panely decided to launch his company, Journey Food and Beverage Co. He began his “journey” with a year-long trip around the world on a bicycle. From his travels, Panely devised an idea for an all-natural, healthy soft drink that would be bursting with flavor, an energetic label, and a message that consumers could embrace.
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Written on March 6, 2019.

Cash flow

Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry.In 2012, two Minnesota hockey dads found themselves unsatisfied with the sugary energy drinks their children were consuming for sports. Seeking to fill this gap themselves, they came up with an idea for a healthier, natural substitute to sports drinks, appropriately naming their creation Aspire. Working alongside Flavorman, Aspire Beverage Co. sought to develop a beverage brand that would appeal and attract consumers, while providing a tasty, healthy alternative to other sports beverages.
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