One of the greatest joys in this industry is the direct impact we get to have on people’s lives. People all over the world celebrate their triumphs and soothe their losses with beverages, creating memories that can be revisited every time they open a bottle or can. Perhaps one of the reasons so many of us at Flavorman have ended up doing the work we do is because a drink made a big impact on us when we were most impressionable. Here’s a few of those drink memories:
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Posts Tagged ‘childhood drinks’
When developing a drink, your flavor and ingredient choices should be determined more by your chosen target market than by your personal taste. It sounds obvious, but it isn’t unusual to see people making the mistake of creating a product they want instead of what their market wants. One aspect of that market you need to consider is age. As people get older, their sense of taste evolves and preferences change. The beverages you enjoy today are probably completely different than what you drank as a child.
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