Posts Tagged ‘clean label’

2020 Flavor Trends Spotlight: Citrus & Exotics

Written on April 29, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020. Our forecast features citrus and exotics as one of the top flavor categories set up for success in a year favoring the fresh and functional.

Today, we’re taking a closer look at the world’s attraction to citrus and exotics as drink flavors and ingredients, and the ways they are being used in beverage application. Let get started!
(more…)

These are the 9 Best Ingredients for Your Detox Drink

Written on January 15, 2020.

There are a variety of reasons why detox drinks have become so popular in recent years. Yes, celebrity endorsements from the likes of the Jenner/Kardashians have definitely contributed, but we also have to credit the appeal of the numerous health benefits provided by detox beverages.
(more…)

Consumer Perceptions Every Drink Brand Should Be Aware Of

Written on October 16, 2019.

As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product — and ultimately whether it gets picked up off the shelf.

This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
(more…)