LOUISVILLE, Ky. (January 06, 2022) Flavorman, a leading custom beverage development company, has announced a new drink flavor to sum up 2021 – “Nada Colada.”
Flavorman made headlines in 2020 when it created a drink flavor coined “Dumpster Fire,” which helped sum up the first year of the COVID-19 pandemic. The flavor fittingly incorporated spicy, smoky ginger hints alongside bittersweet grapefruit to coincide with the sentiment that the year resembled flaming trash.
The Flavorman team is back at it again, and for 2021, has crafted another beverage flavor to sum up another challenging and, frankly, lackluster year. The year was filled with slow starts and sudden stops, spinning wheels with little traction and a sense of getting nothing meaningful accomplished. We waited for the tide to turn and as we took two steps forward and took one or two back. The Flavorman team has dubbed 2021’s flavor “Nada Colada,” which, if it was a drink, would include no flavor at all, no color, no sweetness or sour – it would be a bland beverage that tastes like nothing, nada.
“When you think of a ‘nothing’ flavor, you think of flat carbonation or a soft drink without syrup. Or, a glass of slightly infused water left stagnant overnight,” said David Dafoe, Founder and CEO of Flavorman. “We thought 2021 would be a positive year but it just felt like a slow-motion continuation of 2020 with unfulfilled hope of a return to normal, so we are naming the beverage and flavor ‘Nada Colada’ and hoping next year’s flavor will be much more exciting for us all. The positive is that 2022’s flavor should be much more enticing since we’re starting from nothing.”
The Flavorman team will create a flavor annually to represent the year.
ABOUT FLAVORMAN: Founded by David Dafoe in 1992, Flavorman is a custom beverage development company located in the heart of Bourbon country. Flavorman works with companies and entrepreneurs— big and small —to develop everything from energy drinks to flavored spirits and more. With 30 years in the industry and almost 75,000 beverage formulations, Flavorman has helped create thousands of household staples and iconic brands that have defined generations – and changed what the world is drinking. For more information, visit www.flavorman.com