The Irish coffee is a delightful cocktail made with a combination of hot coffee, Irish whiskey, and brown sugar, then topped with a thick layer of fresh cream. Once enjoyed strictly around the holiday season, Irish cream flavored beverages– everything from RTD cold brew to flavored liqueurs and creamers– are popping up as consumers continue to seek out comfort through indulgent, familiar flavor experiences.
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Combining coffee and alcohol isn’t new– Irish coffee, White Russians, espresso martinis, and other cocktails dripping in coffee liqueur have long laid the groundwork for the innovation we’re experiencing today. Craft brewers have also played a significant role, using coffee beans to create roasted, nutty, and chocolatey flavors in porters and stouts. Ready-to-drink (RTD) hard coffee is just the next evolutionary take on the pairing.
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From morning routine to afternoon pick-me-up, coffee has always been a beverage staple. Now, as Americans juggle an onslaught of COVID-related stresses– like heightened family responsibilities and economic uncertainty, to name a few– coffee trends suggest that our favorite caffeinated beverage seems to have taken on an even larger role.
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Summertime used to be a bust for coffee — then the world met cold brew.
Believe it or not, “cold brew” refers to the process of creating the coffee drink, not its temperature. Technically, it can be served hot or iced, though cold seems to be the preference. To make the drink, coarsely ground coffee is steeped in water for 12 to 24 hours. This heat-free process mutes the drink’s perceived acidity and results in a profile that is smoother and sweeter than a traditional coffee. It also extracts more caffeine, creating a comparably stronger drink.
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When the weather gets warmer, consumers make the switch from hot to cold coffee. Iced coffee and cold brew are the most popular go-to’s for this category during the summer, but many consumers don’t know the difference. While both drinks are served cold, they offer flavor profiles and caffeine levels as diverse as the coffee itself. If you’ve ever wondered how these tasty brews are made, then you’ve come to the right place.
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If you’ve been reading BevNet recently, you may have seen our article about the trends and challenges with cold-brewed coffee. The tl;dr version of the article is that cold-brewed coffee sales are up, but if you’re considering selling cold-brew coffee then you’ve got to watch out for short shelf lives, refrigerated distribution logistical nightmares, and limited manufacturing options. In other words, you’ll be better off using cold-brew as an ingredient in an RTD product.
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