While demand for functional beverages and “better-for-you” alternatives has been on the rise for decades, the recent global pandemic has no doubt accelerated things. As consumers seek out enhanced beverages in their mission to take control of their health, detox drinks have become a developing niche in this sector.
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There are a variety of reasons why detox drinks have become so popular in recent years. Yes, celebrity endorsements from the likes of the Jenner/Kardashians have definitely contributed, but we also have to credit the appeal of the numerous health benefits provided by detox beverages.
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