Posts Tagged ‘drink’

3 Thoughts On Starting A Natural Drink Company

Written on June 23, 2021.

Yes, you can start your own natural drink company! But before you do, you should make sure you know what that means.

If you’re getting ready to enter today’s food and beverage market, you’re going to have to address natural, organic, and ‘clean label’ trends. There are a lot of heuristics for consumers interested in living a ‘clean label’ lifestyle, such as: “Don’t buy products with more than three ingredients;” “Don’t drink anything with ingredients you can’t pronounce;” and “Don’t eat anything your great-grandmother wouldn’t have had in her pantry.”


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See a Sip: A Basic Guide To Color Additives

Written on June 16, 2021.

From cherry cola and lemonade to a rainbow of dyed liqueurs, color affects how we experience food and beverages in surprising ways. Humans are hardwired to respond to color which, in nature, is indicative of a food’s nutrient density. That’s why worldwide, color additives are recognized as an important ingredient for creating almost all of the food and beverages we consume. (more…)

How To Create A Beverage: A Checklist

Written on January 27, 2021.

We get the question all the time—what does it take to launch a new beverage? Although it may seem like a straightforward inquiry, the answer almost never is—and for good reason. There are just too many variables involved that can dramatically shift the needle on the outcome, especially when you’re just in the early stages. That being said, there are a few essential items on the checklist that may help as you consider what it would actually take to make your dream drink a reality.
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Healthy Drinks to Keep Your New Year’s Resolution on Track

Written on January 22, 2020.

While the excitement of New Year’s Eve has come and gone, we’re sure your dedication to your New Year’s resolution remains strong! If you’re looking to start off 2020 with healthier habits, we’ve got some healthy drinks that can help you stay on track.
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These are the 9 Best Ingredients for Your Detox Drink

Written on January 15, 2020.

There are a variety of reasons why detox drinks have become so popular in recent years. Yes, celebrity endorsements from the likes of the Jenner/Kardashians have definitely contributed, but we also have to credit the appeal of the numerous health benefits provided by detox beverages.
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How to Get the Most Out of Your Beverage Trade Show Experience

Written on November 13, 2019.

 

It’s no secret that the beverage industry is competitive. Staying ahead of trends, making connections, and getting exposure for your brand and product are vital for the long-term success of any beverage company. As a business owner, one way to tackle this endeavor is by participating in events that showcase your company and what you have to offer – not just to consumers, but to potential partners.
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India Is ‘The Next Epicenter for Beverage Development’

Written on October 23, 2019.

Photo by Jacek ReszkoWhen I founded Flavorman in 1992, it was with the ambitious vision to change what the world is drinking. From the very beginning, I recognized the need to think globally and I wasn’t naïve enough to think that I could do it alone – I knew that strong, global partnerships would be the key to making this dream a reality. To this day, Flavorman continues to operate under a philosophy that keeps client and vendor relationships at the core of our business.
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Consumer Perceptions Every Drink Brand Should Be Aware Of

Written on October 16, 2019.

As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product – and ultimately whether it gets picked up off the shelf.

This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
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Changing What the World is Drinking with Global Partnerships

Written on October 9, 2019.

Flavorman has been exporting for years, and in the process, we’ve learned a thing or two about the importance of developing strong client relationships and being active in the global beverage space.
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Growing Global: Universal Lessons in Beverage Development

Written on September 25, 2019.

In our almost 30 years in the beverage development business, Flavorman has enjoyed relationships with clients all over the world – from China, to the United Arab Emirates, Ethiopia, Canada, and many places in between. There are several reasons why Flavorman has achieved a global reputation as an industry leader in the beverage development space: we’re not trend followers, but trend setters. We make client relationships a priority, and we use these relationships to be active drivers in our client’s success. We are committed to changing what the world is drinking. That’s why we have a proactive attitude toward engaging global markets and meeting international clients, quite literally, where they are.
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