“How many plastic straws do Americans use every day?” In 2011, a 9-year-old boy from Burlington, Vermont, wanted to know. Calling straw manufacturers from across the nation, young Milo Cress found his answer – 500 million. Enough straws to fill over 127 school buses every day, or more than 46,400 every year.
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Following the popularity of the Netflix original film, To All the Boys I’ve Loved Before, some Netflix fans may have noticed a recent rise in consumption of the Korean probiotic favorite, Yakult. However, probiotic beverages have been on grocery shelves for decades and are even considered essential to diets around the world. But what exactly are these beverages and why are they suddenly so popular in mainstream consumption?
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Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the United States, it is estimated that over 30% of the population is obese or overweight. Much of the concern attributed to this issue is directly connected to an unhealthy diet and eating habits. In 2006, Scott Ohlgren recognized a need to curb unhealthy consumption and decided to develop a company, TrueToniq, that could help do just that. “Obesity is currently our largest health issue in the modern world. Overeating — simply eating too much at each meal — is the cause behind much of this problem,” said Ohlgren. True Toniq, and its successor Trim Toniq, were created as an effective beverage solution to help consumers suppress overeating and unhealthy snacking. With the help of Dave Dafoe and other beverage architects at Flavorman, the TrueToniq concept was taken from a bold idea and turned into a promising reality.
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Bringing your dream beverage to life is only one of the hurdles set for those entering the beverage industry. You might have the tastiest drink in the world, but that won’t matter unless you can learn to successfully manage your business expenses.
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Often used interchangeably, both taste and flavor are terms that describe how we experience food and beverages. While closely related, recognizing the subtle differences between their meanings can allow for a better understanding of flavor variations when tasting.
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Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry.In 2012, two Minnesota hockey dads found themselves unsatisfied with the sugary energy drinks their children were consuming for sports. Seeking to fill this gap themselves, they came up with an idea for a healthier, natural substitute to sports drinks, appropriately naming their creation Aspire. Working alongside Flavorman, Aspire Beverage Co. sought to develop a beverage brand that would appeal and attract consumers, while providing a tasty, healthy alternative to other sports beverages.
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Welcome to our Insider’s Guide to the Beverage Industry!
Oftentimes, our biggest motivation and life-changing events come at moments when we least expect them. After graduating from the University of Miami, Ohio, David Dafoe could have pursued any career that aligned with his Zoology degree, but instead found himself on the doorsteps of Givaudan as a flavor scientist. It was at Givaudan that Dave discovered his rare super-tasting abilities and ever since, has sought to change the way we approach flavors and the beverages we enjoy.
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Beverages allow us to connect with the culture and history of a place without even traveling there. Here’s 10 popular international drink options that are sure to provide a tasty adventure.
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So you have an idea for a tasty new beverage. You’ve talked to your friends and they think it would be fantastic if your drink was developed into an actual product, because they’re sure that your fizzy concoction would fly off store shelves. Well, we’ve got some good news for you.
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Our Day in the Lab series takes a closer look at our team members to see what it takes to change what the world is drinking! In this segment, we talk all things flavors with Director & Flavor Architect, Tom Gibson — also known as our very own Willy Wonka.
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