Posts Tagged ‘energy drink’

Written on August 7, 2019.

It might be the first thing you reach for on Monday morning or it may be your pre-workout hydration of choice. Yep, today we’re talking about energy drinks.

As the name suggests, this category of functional beverages offers consumers a boost of “energy,” increasing their attentiveness and stamina in a few charged sips. Whether its studying for a difficult mid-term exam, sweating it up at the gym, or simply staying awake at your desk, energy drinks have justifyingly become an important part of many people’s busy lives.

Written on March 6, 2019.

Cash flow

Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry.In 2012, two Minnesota hockey dads found themselves unsatisfied with the sugary energy drinks their children were consuming for sports. Seeking to fill this gap themselves, they came up with an idea for a healthier, natural substitute to sports drinks, appropriately naming their creation Aspire. Working alongside Flavorman, Aspire Beverage Co. sought to develop a beverage brand that would appeal and attract consumers, while providing a tasty, healthy alternative to other sports beverages.

Written on May 11, 2018.

Welcome to the new school. Beverage Boot Camp will teach you how to start a drink company and change what the world is drinking!