Health and wellness have always been important to consumers, but in the face of the current outbreak, that’s truer now than ever before. As the world grapples with a global pandemic, consumers have found ways to take their health into their own hands–and stomachs.
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At this point last year, no one could have foreseen that within a few short months we’d be facing a global pandemic.
Back in December, our beverage development experts predicted that 2020 would be a year focused on the fresh and functional. Now the world has taken to calling 2020, “The Year of the Lost Summer.” As we approach the halfway mark for this historic year, it makes sense to consider how current events have affected drink flavor trends and what that might mean for tomorrow.
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Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020. Our forecast features citrus and exotics as one of the top flavor categories set up for success in a year favoring the fresh and functional.
Today, we’re taking a closer look at the world’s attraction to citrus and exotics as drink flavors and ingredients, and the ways they are being used in beverage application. Let get started!
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