What started out as the subject of pharmaceutical research, cannabidiol or CBD has quickly entered the mainstream. Since 2017, CBD has made its way into everything from lotions to chewing gum, dog treats, and even beverages. Despite coming such a long way in a shockingly short amount of time, CBD beverage companies still have their fair share of challenges to address before they can relax with a pour of their product.
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As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product – and ultimately whether it gets picked up off the shelf.
This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
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