Posts Tagged ‘fermentation’

Written on June 17, 2020.

Kombucha — Is it a tea? A digestive aid? An alcohol? Technically, it’s all three.

There may be some confusion over how exactly kombucha should be classified, but there is no doubt that what was once a niche beverage has now officially entered the mainstream. As consumers continue reaching for drinks that are as functional as they are flavorful, kombucha has quickly risen to popularity. Dozens of brands have popped up on the shelf and many consumers have even taken to brewing it up themselves at home. But where and how did the concept for kombucha evolve? And what makes this super beverage so unique?

Written on June 3, 2020.

Hard seltzers are one of the fastest growing segments of the past year. With no signs of slowing down, the hard seltzer category is expected to grow from a $1.75 billion in 2019 to $4.7 billion in 2022. Their explosion into the mainstream has created room for companies — big and small — to cash in on the buzz. But where and how did the concept for hard seltzers evolve? And why is it so popular among consumers today?