Posts Tagged ‘flavor’

How Cold Brew Is Changing Coffee

Written on July 29, 2020.

Summertime used to be a bust for coffee — then the world met cold brew.

Believe it or not, “cold brew” refers to the process of creating the coffee drink, not its temperature. Technically, it can be served hot or iced, though cold seems to be the preference. To make the drink, coarsely ground coffee is steeped in water for 12 to 24 hours. This heat-free process mutes the drink’s perceived acidity and results in a profile that is smoother and sweeter than a traditional coffee. It also extracts more caffeine, creating a comparably stronger drink.
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Pink Gin: What is it?

Written on February 12, 2020.

Thanks to its flavor and Instagram-worthy aesthetic, pink gin has become a global favorite; but what do you know about this blushing delight? Ahead of Valentine’s Day, we’re diving into the history behind this beloved pink drink.
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Healthy Drinks to Keep Your New Year’s Resolution on Track

Written on January 22, 2020.

While the excitement of New Year’s Eve has come and gone, we’re sure your dedication to your New Year’s resolution remains strong! If you’re looking to start off 2020 with healthier habits, we’ve got some healthy drinks that can help you stay on track.
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2020 Flavor Trends

Written on December 4, 2019.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. That’s why every year, our team gets together to predict the top flavor trends we expect to take over the beverage industry. This year’s forecast is shaping up to be focused on the fresh and functional. Here are the flavor trends for 2020:
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Thanksgiving Drinks to Sip All Day: Cocktails, Punch and More

Written on November 27, 2019.

Yes, Thanksgiving is all about the food. But while the turkey is roasting in the oven and the stove top is a mess of flavorful activity, most families use beverages to keep their bellies quiet before the call of the dinner bell. From morning mimosas to delectable pumpkin pie martinis, we’ve got the perfect drinks to pair with your feast day excitement. Let’s dig in.
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Consumer Perceptions Every Drink Brand Should Be Aware Of

Written on October 16, 2019.

As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product — and ultimately whether it gets picked up off the shelf.

This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
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Insider’s Guide Part 3: Lessons in Building Benevolent Partnerships

Written on August 28, 2019.

Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the United States, it is estimated that over 30% of the population is obese or overweight. Much of the concern attributed to this issue is directly connected to an unhealthy diet and eating habits. In 2006, Scott Ohlgren recognized a need to curb unhealthy consumption and decided to develop a company, TrueToniq, that could help do just that. “Obesity is currently our largest health issue in the modern world. Overeating — simply eating too much at each meal — is the cause behind much of this problem,” said Ohlgren. True Toniq, and its successor Trim Toniq, were created as an effective beverage solution to help consumers suppress overeating and unhealthy snacking. With the help of Dave Dafoe and other beverage architects at Flavorman, the TrueToniq concept was taken from a bold idea and turned into a promising reality.
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The Art of Tasting: Tasting Notes & Taking Notes

Written on August 14, 2019.

Congratulations! You’ve done the prep work and reviewed your list of do’s and don’ts. Now you’re finally ready to start tasting!

At this point, you should know there’s more to consider than whether you “like” or “dislike” the drink you’re tasting. There are countless variables that make up a beverage, so you should take your time dissecting every element of the drink. If you happen to be in the process of creating your own beverage, then your ability to evaluate your samples becomes even more crucial; after all, your team of beverage architects will be relying on you to direct them on what changes should be made to get your dream drink just right.
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The Art of Tasting: Do’s & Don’ts

Written on July 17, 2019.

Despite being something we do every day, tasting is more complicated than simply deciding “I like that!” As both a standard practice in the beverage industry and an art in its own right, it involves thoughtful consideration to the full experience of a beverage. From the boldness of its color to the intensity of its aftertaste, there are many factors involved in building and describing a beverage’s flavor profile – that’s why we’ve compiled a simple list of do’s and don’ts to get you started on your own tasty adventures.
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The Art of Tasting: How to Prepare

Written on July 3, 2019.

At Flavorman, we know that not everyone has been trained in the art of tasting. That’s why we strive to not only bring our clients’ dream beverages to life, but also help them understand the flavor business and the process behind creating a high-quality beverage product. Naturally, a key part of the beverage development process is tasting; but before getting started, it is important to be aware of a few best practices for preparation – after all, how you prepare for a tasting can make or break the success of your experience.
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