Posts Tagged ‘Flavorman’

Written on February 24, 2022.

Flavorman Celebrates 30 Years

LOUISVILLE, Ky. (January 14, 2022) – Flavorman, a leading beverage development company headquartered in Louisville, Ky., is celebrating 30 years of creating flavors for beverage brands worldwide, ranging from large companies like Ocean Spray, Sunsweet Growers, and Kellogg to independent companies just getting a start in the beverage industry.

Flavorman was founded in January 1992 by David Dafoe – one of the foremost authorities on flavor who got his start as a lab assistant at a Cincinnati-based flavor company, then as manager of flavor development at Brown-Forman, where he developed some of the global spirits giant’s biggest new brands. He left Brown Forman and branched out on his own to start Flavorman to help assist beverage clients in creating new flavors. Flavorman’s first big customer was Chiquita Brands International.

“We’ve come a long way from where we first started, and I couldn’t be prouder of the team of experts we have in place and the work we’ve done over the years,” said David Dafoe, CEO and Founder of Flavorman. “We have worked with hundreds of well-known and up-and-coming brands to help build new flavors and beverages to offer to consumers. We saw the need for technical innovation in the beverage industry, jumped in, and haven’t looked back, and I’m looking forward to another 30 years of working with clients to create trendsetting flavors and innovative beverages.”

Flavorman has helped many companies get their start in the beverage industry. Louisville resident, Joe Heron, used Flavorman to create his soda company Nutrisoda, which he later sold to PepsiAmericas. Two years later, with the help of Flavorman, he created a craft cider, Crispin Hard Cider, which was later sold to MillerCoors. Heron went on to further make a splash in the spirits industry after he founded Copper & Kings American Brandy Company with the help of Dafoe and Flavorman.

“Because of our work with Flavorman, beverages that began as simple ideas from novices in the beverage industry have successfully been sold to major corporations,” said Heron. “Flavorman was the engine behind the beverage formulations, and we would not be where we are today without them.”

Located at 809 South 8th Street in Louisville, Ky., Flavorman is currently expanding its 24,000-square-foot facility, which will bring 30 new jobs to the area and serve as a catalyst for attracting global business to the heart of Kentucky’s largest city. The addition will cover 27,000 square feet and connect to the company’s main laboratory. Once complete, it will boost production capacity, expanding Flavorman’s blending, bottling/canning, processing and bulk storage operations.

The $8.5 million expansion, set to be complete in the fall of 2022, is the latest in a series of developments in the last several years as the company continues to experience exponential growth – 28 of its 59 employees were hired in the last two years. In 2006, Flavorman rehabbed the existing building, and a few years later, purchased a neighboring building to create the nation’s premier educational distillery, Moonshine University.

“We joke that we started Moonshine University when Flavorman was 21-years-old and of legal age,” said Dafoe. “It has been a great investment for us and allows us to offer distillers, or even newbies, the opportunity to learn more about how to own and operate their own distillery. We’re helping so many people learn about the art of distilling, and believe we are truly leaving an impression on the bourbon and beverage industries.”

Together, Flavorman and Moonshine University make up a world-class “Beverage Campus” that houses a fully equipped educational distillery, state-of-the-art classroom, production facility with a custom bottling line, extensive sensory library and a beverage innovation laboratory. Flavorman has developed more than 74,000 beverage formulations for brands worldwide, while Moonshine University has hosted hands-on classes for students from all 50 states and 44 countries, with attendees opening over 186 distilleries.

ABOUT FLAVORMAN: Founded by David Dafoe in 1992, Flavorman is a custom beverage development company located in the heart of Bourbon country. Flavorman works with companies and entrepreneurs— big and small —to develop everything from energy drinks to flavored spirits and more. With 30 years in the industry and almost 75,000 beverage formulations, Flavorman has helped create thousands of household staples and iconic brands that have defined generations – and changed what the world is drinking. For more information, visit www.flavorman.com

Written on September 27, 2021.

28,000-square-foot addition to bring 30 new jobs to downtown Louisville

LOUISVILLE, Ky. (September 27, 2021) – Flavorman, a leading beverage development company, today held a ceremonial groundbreaking on the site of its new facility expansion at 809 South 8th Street. Upon completion, the project will bring 30 new jobs to downtown Louisville and will continue to serve as a catalyst for attracting global business to the heart of Kentucky’s largest city.

Officials in attendance included Lt. Governor Jacqueline Coleman, Mayor Greg Fischer, and Shalanna Taylor, Legislative Aide to Metro Council President David James, who spoke to the significance of the development’s impact on the surrounding community and Greater Louisville.

“With more than 125 food and beverage companies located regionally, businesses can take products from concept to consumer all in one place – Louisville, Ky. – and Flavorman is a key player in that ecosystem. Whether a company wants to find just the right balance of flavors to entice consumers, or someone wants to learn about the art of distilling, Flavorman is where they turn,” said Mayor Greg Fischer.

The project represents an $8.5 million investment to scale up Flavorman’s state-of-the-art “Beverage Campus” and better serve demand for their custom beverage development services. Designed by Frankfort-based G. Scott & Associates (GSA) and contracted by Cardinal Industries, the addition will cover 28,000 square feet and connect to the company’s main laboratory. Once complete, it will boost production capacity, expanding Flavorman’s blending, bottling/canning, processing and bulk storage operations.

“Kentucky’s economy continues to gain momentum, and our state’s food, beverage and agritech sector is a vital part of that growth,” said Governor Andy Beshear. “This expansion by Flavorman will not only allow the company to take its business to the next level but will also create quality job opportunities for residents in the Louisville area while encouraging innovation within the commonwealth’s food and beverage and spirits industries. I want to thank the leadership at this homegrown Kentucky company for furthering their commitment to our state and our talented workforce.”

groundbreaking

The project is the latest in a series of expansions at Flavorman in the last few years as the company continues to experience exponential growth. In 2006, the company rehabbed the existing 24,000-square-foot building at 809 South 8th Street, believing it would be more space than they could ever use. Six years later, the company purchased a neighboring building to create the nation’s premier educational distillery, Moonshine University. In 2018, the company added office space at 827 South 8th Street.

Together, Flavorman and Moonshine University make up a world-class “Beverage Campus” that houses a fully equipped educational distillery, state-of-the-art classroom, production facility with a custom bottling line, extensive sensory library and a beverage innovation laboratory. Flavorman has developed more than 70,000 beverage formulations for brands worldwide, while Moonshine University has hosted hands-on classes for students from all 50 states and 44 countries.

“This expansion is an incredible opportunity for our city,” says David Dafoe, Flavorman Founder & CEO. “When I started Flavorman almost 30 years ago, I did it out of a passion for the craft. I’m proud of the role Flavorman and Moonshine University continue to play in establishing Louisville as the epicenter for not just Bourbon, but the beverage industry overall.”

Construction on the upcoming addition to the campus is estimated to complete during fall of 2022.

ABOUT FLAVORMAN:

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

 

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Written on August 26, 2021.

David Dafoe presented with 2021 Lifetime Achievement Award by American Distilling Institute

LOUISVILLE, Ky. (August 26, 2021) — Flavorman, a leading beverage development company, is pleased to announce that its Founder and CEO David Dafoe has been honored with the prestigious Lifetime Achievement Award by the American Distilling Institute (ADI).

Dafoe received the award for his “outstanding contribution to distilling.” The award celebrates his multiple businesses for their role in supporting and promoting continued innovation and formalized, hands-on education in the beverage alcohol and distilled spirits sectors. ADI President Erik Owens presented the award to Dafoe during the 2021 ADI Conference & Vendor Expo’s closing Gala Luncheon held in Louisville, KY on Wednesday, August 25.

The creator behind iconic products like the original California Cooler brand, Jack Daniel’s Country Cocktails and Lynchburg Lemonade, Dafoe started Pro-Liquitech (now Flavorman) in 1992 with Chiquita Brands as his first client.

“David Dafoe is the Flavorman,” said Owens during the ceremony. “He has spent his whole career creating flavors and launching brands. We may be in this RTD explosion right now, but in 1983 David was already there doing it—and he didn’t stop there.”

“In 2010, David recognized that there was no single location where someone could receive hands-on, formalized training in distilling, so he created Moonshine University,” said Owens. “A few years later, Dave got a call from the Mayor of Louisville about starting a Bourbon Certification program. In 2014, he founded The Stave & Thief Society in Louisville, where the promotion and preservation of Bourbon knowledge and culture remains a key initiative for the city.”

The serial entrepreneur’s achievements are many. Today, Flavorman develops beverage formulations for national and global beverage brands like Crispin Hard Cider, Formula O2, Jones Soda, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Meanwhile, Moonshine University has helped students from all 50 states, 3 US territories, and 49 countries launch nearly 200 distilleries worldwide in addition to certifying more than 4,000 bourbon ambassadors.

“Receiving this award allowed me reflect humbly on how I got here,” said Dafoe. “I landed on three explanations: First, I had great teachers; second, I found an opportunity; and third, I took action to build something. Now, I am grateful for the opportunity to pay it forward. Flavorman and Moonshine University are designed to equip others with the tools they need to identify their own opportunities to build something—and be successful doing it.”

For more information, contact our team.

About Flavorman:

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

Have a great idea for a new beverage? Flavorman’s team of experts can help you bring it to life! Get started by filling out this webform or by giving us a call at (502) 273-5214.

 

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2021 Flavor Trends

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India Is ‘The Next Epicenter For Beverage Development’

Written on August 10, 2021.

Louisville-based beverage developer welcomes industry veterans to leadership team

Aug 10, 2021 (Louisville, KY) — Flavorman, a leading beverage development company, today announced that Scott Weddle and Peter Eberle have been named Chief Operating Officer (COO) and Chief Strategy Officer (CSO). Effective August 1, the decision comes ahead of the company’s milestone 30th-year anniversary in 2022.

“We are honored to welcome Scott and Peter into their respective roles,” said Flavorman Founder & CEO, David Dafoe. “Flavorman has a 29-year history of successful growth. Following this trajectory, our new COO and CSO will work together to strengthen the company’s existing processes while introducing new procedures and initiatives designed to propel us into the future.”

Formerly Flavorman’s Director of Business Development, Scott Weddle has been with Flavorman since 2010. From production and purchasing to fulfillment and quality, Scott has served in nearly every aspect of the business. As COO, Scott will apply the full spectrum of his beverage development expertise to advancing Flavorman’s operations and contribute a customer-first approach to product innovation, consistency, and quality.

Peter Eberle joins the Flavorman team with an extensive career in successfully leading multimillion-dollar companies through critical growth and development periods. He offers 30 years of specialized experience in the start-up, transformation, and turnaround of businesses in highly competitive markets. As CSO, Peter will employ his diverse skill set in directing Flavorman’s strategic planning initiatives, as well as overseeing key projects in production, logistics, construction, safety, and financing.

“It’s an exciting time for Flavorman,” said Dafoe. “As we approach our 30-year anniversary in 2022, we see this evolutionary period as the perfect moment to celebrate and renew our commitment to our clients and partners in the industry. Under Scott and Peter’s leadership, the Flavorman Team will continue growing in a direction that adds value to our business and fuels our mission to change what the world is drinking.”

For more information, contact our team.

ABOUT FLAVORMAN: 

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

Have a great idea for a new beverage? Flavorman’s team of experts can help you bring it to life! Get started by filling out this webform or by giving us a call at (502) 273-5214.

 

Related Content

2021 Flavor Trends

Flavorman Creates Drink Capturing 2020 In Beverage Form

India Is ‘The Next Epicenter For Beverage Development’

Flavorman & Moonshine University Win ABTV Best Place To Work Award

Written on June 4, 2019.

Production manager

Our Day in the Life series takes a closer look at our team members to see what it takes to change what the world is drinking! This week, we talk with Chris Renninger, Production Manager.
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Written on April 24, 2019.

Flavorman & Moonshine University is a 35-person business in Louisville, Kentucky that brings to life the beverage dreams of entrepreneurs, artisan craft producers, and multi-national companies alike. What began as a one-man consulting firm in the early 1990s has grown into an international, full-service beverage development company providing both large and small clients with the expertise they need to bring a beverage to market. For the past 27 years, Flavorman has not only provided expertise for every beverage imaginable, but it has also invigorated and changed what the world is drinking today.
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Written on April 9, 2019.
Production

Scott Reed, Blending Specialist

Our Day in the Life series takes a closer look at our team members to see what it takes to change what the world is drinking! This week, we talk with Production team member – Scott Reed, Blending Specialist.
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Written on February 28, 2019.

Insider's Guide

Welcome to our Insider’s Guide to the Beverage Industry!

Oftentimes, our biggest motivation and life-changing events come at moments when we least expect them. After graduating from the University of Miami, Ohio, David Dafoe could have pursued any career that aligned with his Zoology degree, but instead found himself on the doorsteps of Givaudan as a flavor scientist. It was at Givaudan that Dave discovered his rare super-tasting abilities and ever since, has sought to change the way we approach flavors and the beverages we enjoy.
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Written on September 14, 2018.

Our Day in the Lab series takes a closer look at our team members to see what it takes to change what the world is drinking! In this segment, we talk all things flavors with Director & Flavor Architect, Tom Gibson  also known as our very own Willy Wonka.
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Written on January 10, 2017.

From its humble beginnings in a small Louisville, Kentucky condo, Flavorman is now celebrating its 25th anniversary. The company has since evolved into an international custom beverage developer with worldwide brands in energy drinks, flavored spirits, ready-to-drink beverages, juices, mixers, and more. The vision of David Dafoe and Flavorman’s beverage architects was to create a beverage incubator where entrepreneurs from across the country and around the world can send their ideas to the beverage campus with a plan to develop a new flavor or brand and  develop the idea from concept, to production, to a store shelf. The concept has resulted in thousands of household staples, iconic brands and drinks that have defined generations.
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