We get the question all the time–what does it take to launch a new beverage? Although it may seem like a straightforward inquiry, the answer almost never is–and for good reason. There are just too many variables involved that can dramatically shift the needle on the outcome, especially when you’re just in the early stages. That being said, there are a few essential items on the checklist that may help as you consider what it would actually take to make your dream drink a reality.
(more…)