For an energy boost to get them through the day, consumers often turn to beverages, including water, coffee and energy drinks, according to Red Bull’s August 2013 “Getting Energized on the Job” infographic. Ingredients in energy beverages, in particular, can help consumers boost concentration and battle workplace fatigue, it states. “Almost every consumer is seeking an energy boost in their daily drink intake due to busy lifestyles,” says Catherine Barry, director of marketing for the National Honey Board, Firestone, Colo. “Consumers are seeking a more nutritious day-to-day way to combat fatigue.” Now the industry is turning toward drink ingredients that promote natural energy.
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