Combining coffee and alcohol isn’t new– Irish coffee, White Russians, espresso martinis, and other cocktails dripping in coffee liqueur have long laid the groundwork for the innovation we’re experiencing today. Craft brewers have also played a significant role, using coffee beans to create roasted, nutty, and chocolatey flavors in porters and stouts. Ready-to-drink (RTD) hard coffee is just the next evolutionary take on the pairing.
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From morning routine to afternoon pick-me-up, coffee has always been a beverage staple. Now, as Americans juggle an onslaught of COVID-related stresses– like heightened family responsibilities and economic uncertainty, to name a few– coffee trends suggest that our favorite caffeinated beverage seems to have taken on an even larger role.
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