Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry.In 2012, two Minnesota hockey dads found themselves unsatisfied with the sugary energy drinks their children were consuming for sports. Seeking to fill this gap themselves, they came up with an idea for a healthier, natural substitute to sports drinks, appropriately naming their creation Aspire. Working alongside Flavorman, Aspire Beverage Co. sought to develop a beverage brand that would appeal and attract consumers, while providing a tasty, healthy alternative to other sports beverages.
(more…)