Commercial food and drink products contain an array of ingredients. The building blocks of a beverage include natural and artificial flavors. Often among the smallest components of a product, these flavor compounds are not to be overlooked–after all, it’s flavor that consumers crave!
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Posts Tagged ‘natural’
Thanks to advancements in flavor technology, the modern consumer can now enjoy thousands of unique flavors in food and beverages of all types–but that wasn’t always the case. Consumers owe a lot to the discovery of the world’s first artificial flavor, which became a necessary step toward creating the multitude of flavor experiences possible today. (more…)
Often used interchangeably, both taste and flavor are terms that describe how we experience food and beverages. While closely related, recognizing the subtle differences between their meanings can allow for a better understanding of flavor variations when tasting.
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For an energy boost to get them through the day, consumers often turn to beverages, including water, coffee and energy drinks, according to Red Bull’s August 2013 “Getting Energized on the Job” infographic. Ingredients in energy beverages, in particular, can help consumers boost concentration and battle workplace fatigue, it states. “Almost every consumer is seeking an energy boost in their daily drink intake due to busy lifestyles,” says Catherine Barry, director of marketing for the National Honey Board, Firestone, Colo. “Consumers are seeking a more nutritious day-to-day way to combat fatigue.” Now the industry is turning toward drink ingredients that promote natural energy.
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