Posts Tagged ‘natural flavors’

3 Thoughts On Starting A Natural Drink Company

Written on June 23, 2021.

Yes, you can start your own natural drink company! But before you do, you should make sure you know what that means.

If you’re getting ready to enter today’s food and beverage market, you’re going to have to address natural, organic, and ‘clean label’ trends. There are a lot of heuristics for consumers interested in living a ‘clean label’ lifestyle, such as: “Don’t buy products with more than three ingredients;” “Don’t drink anything with ingredients you can’t pronounce;” and “Don’t eat anything your great-grandmother wouldn’t have had in her pantry.”


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Natural & Artificial Flavors: How Are They Different?

Written on April 21, 2021.

Commercial food and drink products contain an array of ingredients. The building blocks of a beverage include natural and artificial flavors. Often among the smallest components of a product, these flavor compounds are not to be overlooked—after all, it’s flavor that consumers crave!
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2021 Flavor Trends

Written on December 8, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource on the latest flavor trends. After a particularly turbulent year, our team got together to share their insights on the top flavors we expect to take over the beverage industry in the New Year.

Driven by the long-term effects of an on-going pandemic, this year’s forecast is shaping up to be focused on creating experiences in a socially distant landscape. Here are the 2021 flavor trends to watch out for:
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2020 Flavor Trends: Where Are We Now?

Written on July 22, 2020.

At this point last year, no one could have foreseen that within a few short months we’d be facing a global pandemic.

Back in December, our beverage development experts predicted that 2020 would be a year focused on the fresh and functional. Now the world has taken to calling 2020, “The Year of the Lost Summer.” As we approach the halfway mark for this historic year, it makes sense to consider how current events have affected drink flavor trends and what that might mean for tomorrow.
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Consumer Perceptions Every Drink Brand Should Be Aware Of

Written on October 16, 2019.

As consumers continue taking a more hands-on approach to their health, beverages touting functionality, natural ingredients, and other health-related benefits are dominating the market. Rising health trends and changing consumer behaviors demonstrate the importance for beverage brands to be aware of how nutritional value, ingredients, and the way in which they’re listed on the label can affect consumer perceptions of a product – and ultimately whether it gets picked up off the shelf.

This week, we spoke to Flavorman Director & Beverage Architect Kristen Wemer, who was happy to shed some light on the most common misconceptions surrounding health and beverages.
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