Posts Tagged ‘organic’

Written on June 23, 2021.

Yes, you can start your own natural drink company! But before you do, you should make sure you know what that means.

If you’re getting ready to enter today’s food and beverage market, you’re going to have to address natural, organic, and ‘clean label’ trends. There are a lot of heuristics for consumers interested in living a ‘clean label’ lifestyle, such as: “Don’t buy products with more than three ingredients;” “Don’t drink anything with ingredients you can’t pronounce;” and “Don’t eat anything your great-grandmother wouldn’t have had in her pantry.”


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Written on November 11, 2020.

Labeling your beverage with special certifications can help you target and serve specific consumer groups–but often at a cost. Beverage certifications can be expensive and make your beverage more challenging to produce. Many beverage certifications will require that your drink– including the ingredients and production processes used to create your drink– be prepared in such a way to qualify for that designation. It’s not as simple as stamping a logo onto your label.
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