Itâ€™s 2020 and youâ€™ve decided youâ€™re finally ready to follow your lifelong dream of launching a drink brand. Then the unimaginable happens â€“ a pandemic strikes. Moving forward with your idea would be foolish, right?
Well, maybe not.
Before you postpone your dream for yet another day, month, year, consider the time it will take you to get your product to market.