Before you read on, check out our introduction to this series, An Insider’s Guide to the Beverage Industry. In the early ’90s, Mark Panely decided to launch his company, Journey Food and Beverage Co. He began his “journey” with a year-long trip around the world on a bicycle. From his travels, Panely devised an idea for an all-natural, healthy soft drink that would be bursting with flavor, an energetic label, and a message that consumers could embrace.
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