Posts Tagged ‘press release’

Beverage Campus Expansion

Written on September 27, 2021.

28,000-square-foot addition to bring 30 new jobs to downtown Louisville

LOUISVILLE, Ky. (September 27, 2021) – Flavorman, a leading beverage development company, today held a ceremonial groundbreaking on the site of its new facility expansion at 809 South 8th Street. Upon completion, the project will bring 30 new jobs to downtown Louisville and will continue to serve as a catalyst for attracting global business to the heart of Kentucky’s largest city.

Officials in attendance included Lt. Governor Jacqueline Coleman, Mayor Greg Fischer, and Shalanna Taylor, Legislative Aide to Metro Council President David James, who spoke to the significance of the development’s impact on the surrounding community and Greater Louisville.

“With more than 125 food and beverage companies located regionally, businesses can take products from concept to consumer all in one place – Louisville, Ky. – and Flavorman is a key player in that ecosystem. Whether a company wants to find just the right balance of flavors to entice consumers, or someone wants to learn about the art of distilling, Flavorman is where they turn,” said Mayor Greg Fischer.

The project represents an $8.5 million investment to scale up Flavorman’s state-of-the-art “Beverage Campus” and better serve demand for their custom beverage development services. Designed by Frankfort-based G. Scott & Associates (GSA) and contracted by Cardinal Industries, the addition will cover 28,000 square feet and connect to the company’s main laboratory. Once complete, it will boost production capacity, expanding Flavorman’s blending, bottling/canning, processing and bulk storage operations.

“Kentucky’s economy continues to gain momentum, and our state’s food, beverage and agritech sector is a vital part of that growth,” said Governor Andy Beshear. “This expansion by Flavorman will not only allow the company to take its business to the next level but will also create quality job opportunities for residents in the Louisville area while encouraging innovation within the commonwealth’s food and beverage and spirits industries. I want to thank the leadership at this homegrown Kentucky company for furthering their commitment to our state and our talented workforce.”

groundbreaking

The project is the latest in a series of expansions at Flavorman in the last few years as the company continues to experience exponential growth. In 2006, the company rehabbed the existing 24,000-square-foot building at 809 South 8th Street, believing it would be more space than they could ever use. Six years later, the company purchased a neighboring building to create the nation’s premier educational distillery, Moonshine University. In 2018, the company added office space at 827 South 8th Street.

Together, Flavorman and Moonshine University make up a world-class “Beverage Campus” that houses a fully equipped educational distillery, state-of-the-art classroom, production facility with a custom bottling line, extensive sensory library and a beverage innovation laboratory. Flavorman has developed more than 70,000 beverage formulations for brands worldwide, while Moonshine University has hosted hands-on classes for students from all 50 states and 44 countries.

“This expansion is an incredible opportunity for our city,” says David Dafoe, Flavorman Founder & CEO. “When I started Flavorman almost 30 years ago, I did it out of a passion for the craft. I’m proud of the role Flavorman and Moonshine University continue to play in establishing Louisville as the epicenter for not just Bourbon, but the beverage industry overall.”

Construction on the upcoming addition to the campus is estimated to complete during fall of 2022.

ABOUT FLAVORMAN:

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

 

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Written on August 26, 2021.

David Dafoe presented with 2021 Lifetime Achievement Award by American Distilling Institute

LOUISVILLE, Ky. (August 26, 2021) — Flavorman, a leading beverage development company, is pleased to announce that its Founder and CEO David Dafoe has been honored with the prestigious Lifetime Achievement Award by the American Distilling Institute (ADI).

Dafoe received the award for his “outstanding contribution to distilling.” The award celebrates his multiple businesses for their role in supporting and promoting continued innovation and formalized, hands-on education in the beverage alcohol and distilled spirits sectors. ADI President Erik Owens presented the award to Dafoe during the 2021 ADI Conference & Vendor Expo’s closing Gala Luncheon held in Louisville, KY on Wednesday, August 25.

The creator behind iconic products like the original California Cooler brand, Jack Daniel’s Country Cocktails and Lynchburg Lemonade, Dafoe started Pro-Liquitech (now Flavorman) in 1992 with Chiquita Brands as his first client.

“David Dafoe is the Flavorman,” said Owens during the ceremony. “He has spent his whole career creating flavors and launching brands. We may be in this RTD explosion right now, but in 1983 David was already there doing it—and he didn’t stop there.”

“In 2010, David recognized that there was no single location where someone could receive hands-on, formalized training in distilling, so he created Moonshine University,” said Owens. “A few years later, Dave got a call from the Mayor of Louisville about starting a Bourbon Certification program. In 2014, he founded The Stave & Thief Society in Louisville, where the promotion and preservation of Bourbon knowledge and culture remains a key initiative for the city.”

The serial entrepreneur’s achievements are many. Today, Flavorman develops beverage formulations for national and global beverage brands like Crispin Hard Cider, Formula O2, Jones Soda, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Meanwhile, Moonshine University has helped students from all 50 states, 3 US territories, and 49 countries launch nearly 200 distilleries worldwide in addition to certifying more than 4,000 bourbon ambassadors.

“Receiving this award allowed me reflect humbly on how I got here,” said Dafoe. “I landed on three explanations: First, I had great teachers; second, I found an opportunity; and third, I took action to build something. Now, I am grateful for the opportunity to pay it forward. Flavorman and Moonshine University are designed to equip others with the tools they need to identify their own opportunities to build something—and be successful doing it.”

For more information, contact our team.

About Flavorman:

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

Have a great idea for a new beverage? Flavorman’s team of experts can help you bring it to life! Get started by filling out this webform or by giving us a call at (502) 273-5214.

 

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Written on August 10, 2021.

Louisville-based beverage developer welcomes industry veterans to leadership team

Aug 10, 2021 (Louisville, KY) — Flavorman, a leading beverage development company, today announced that Scott Weddle and Peter Eberle have been named Chief Operating Officer (COO) and Chief Strategy Officer (CSO). Effective August 1, the decision comes ahead of the company’s milestone 30th-year anniversary in 2022.

“We are honored to welcome Scott and Peter into their respective roles,” said Flavorman Founder & CEO, David Dafoe. “Flavorman has a 29-year history of successful growth. Following this trajectory, our new COO and CSO will work together to strengthen the company’s existing processes while introducing new procedures and initiatives designed to propel us into the future.”

Formerly Flavorman’s Director of Business Development, Scott Weddle has been with Flavorman since 2010. From production and purchasing to fulfillment and quality, Scott has served in nearly every aspect of the business. As COO, Scott will apply the full spectrum of his beverage development expertise to advancing Flavorman’s operations and contribute a customer-first approach to product innovation, consistency, and quality.

Peter Eberle joins the Flavorman team with an extensive career in successfully leading multimillion-dollar companies through critical growth and development periods. He offers 30 years of specialized experience in the start-up, transformation, and turnaround of businesses in highly competitive markets. As CSO, Peter will employ his diverse skill set in directing Flavorman’s strategic planning initiatives, as well as overseeing key projects in production, logistics, construction, safety, and financing.

“It’s an exciting time for Flavorman,” said Dafoe. “As we approach our 30-year anniversary in 2022, we see this evolutionary period as the perfect moment to celebrate and renew our commitment to our clients and partners in the industry. Under Scott and Peter’s leadership, the Flavorman Team will continue growing in a direction that adds value to our business and fuels our mission to change what the world is drinking.”

For more information, contact our team.

ABOUT FLAVORMAN: 

Founded by David Dafoe in 1992, Flavorman is an industry leading custom beverage development company based out of Louisville, KY. In contrast to “flavor houses” that manufacture ready-made, “stock” formulations, Flavorman helps clients—big and small—bring custom products to market from concept to production planning and quality control. As of 2021, Flavorman has created 70k unique beverage formulations for brands like Crispin Hard Cider, Formula O2, Jones Soda, Chiquita, Joia Spirit Craft Cocktails, Go Fast Energy, and more. Visit flavorman.com.

Have a great idea for a new beverage? Flavorman’s team of experts can help you bring it to life! Get started by filling out this webform or by giving us a call at (502) 273-5214.

 

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Flavorman Creates Drink Capturing 2020 In Beverage Form

Written on November 17, 2020.

LOUISVILLE, Ky. (November 17, 2020) – If 2020 were a drink, what would it taste like? Experts at Flavorman, a Louisville, KY-based beverage development company, got together to find out.
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Flavorman Celebrates 25th Anniversary

Written on January 10, 2017.

From its humble beginnings in a small Louisville, Kentucky condo, Flavorman is now celebrating its 25th anniversary. The company has since evolved into an international custom beverage developer with worldwide brands in energy drinks, flavored spirits, ready-to-drink beverages, juices, mixers, and more. The vision of David Dafoe and Flavorman’s beverage architects was to create a beverage incubator where entrepreneurs from across the country and around the world can send their ideas to the beverage campus with a plan to develop a new flavor or brand and  develop the idea from concept, to production, to a store shelf. The concept has resulted in thousands of household staples, iconic brands and drinks that have defined generations.
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