As consumers become more and more health-conscious, “better-for-you” beverage products like kombucha, plant milks, and drinking vinegars are experiencing explosive growth. In response to increasing demand for delicious drinks that offer more nutritional value, the cold-pressed juice sector is among these expanding categories, expected to reach $8.1 billion by 2024. Today we’re taking a deep dive into the world of cold-pressed juices and sharing our insights on how beverage developers can get ahead of this emerging trend.
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