Health and wellness have always been important to consumers, but in the face of the current outbreak, that’s truer now than ever before. As the world grapples with a global pandemic, consumers have found ways to take their health into their own hands—and stomachs.
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You may have heard of the ketogenic diet – the latest health and wellness trend sweeping the nation. We all know what keto dieters eat (lots of good fats and protein) and what they don’t (carbs) – but what do they drink? And what does that mean for the beverage industry?
Let’s take a dive into what it means to be keto and how beverage developers can better accommodate keto dieters.
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