When the weather gets warmer, consumers make the switch from hot to cold coffee. Iced coffee and cold brew are the most popular go-to’s for this category during the summer, but many consumers don’t know the difference. While both drinks are served cold, they offer flavor profiles and caffeine levels as diverse as the coffee itself. If you’ve ever wondered how these tasty brews are made, then you’ve come to the right place.
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Hard seltzers are one of the fastest growing segments of the past year. With no signs of slowing down, the hard seltzer category is expected to grow from a $1.75 billion in 2019 to $4.7 billion in 2022. Their explosion into the mainstream has created room for companies – big and small – to cash in on the buzz. But where and how did the concept for hard seltzers evolve? And why is it so popular among consumers today?
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Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020. Our forecast features citrus and exotics as one of the top flavor categories set up for success in a year favoring the fresh and functional.
Today, we’re taking a closer look at the world’s attraction to citrus and exotics as drink flavors and ingredients, and the ways they are being used in beverage application. Let get started!
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