2020 gave us the “summer of seltzer.” Now halfway through the new year, it’s clear that the seltzer craze is here to stay. An already $4 billion industry, hard seltzer is projected to keep on growing at a rapid-fire pace; in fact, experts at Goldman Sachs expect the category to reach a whopping $30 billion in sales by 2025—yep, that’s a lot of White Claw!
Of course, the question remains: as competition heats up and the category continues to evolve, what lies ahead? How will brands stand-out in an already crowded market?
Well, if the explosion of hard seltzer has taught us anything, it’s that there’s a strong demand for “better-for-you,” lower ABV alternatives to traditional beer, wine, and spirits. With hard seltzers now dominating the mainstream, there’s plenty of opportunity for beverage companies to diversify their offers with new and innovative twists on other hard alternatives.
That’s right, hard seltzer might be the star of the show right now, but they make up just one aspect of the hard alternatives market—here’s 5 other segments in the category worth watching: