Posts Tagged ‘seltzer’

5 Next-Gen Hard Alternatives That Aren’t Seltzer

Written on June 2, 2021.

2020 gave us the “summer of seltzer.” Now halfway through the new year, it’s clear that the seltzer craze is here to stay. An already $4 billion industry, hard seltzer is projected to keep on growing at a rapid-fire pace; in fact, experts at Goldman Sachs expect the category to reach a whopping $30 billion in sales by 2025–yep, that’s a lot of White Claw!

Of course, the question remains: as competition heats up and the category continues to evolve, what lies ahead? How will brands stand-out in an already crowded market?

Well, if the explosion of hard seltzer has taught us anything, it’s that there’s a strong demand for “better-for-you,” lower ABV alternatives to traditional beer, wine, and spirits. With hard seltzers now dominating the mainstream, there’s plenty of opportunity for beverage companies to diversify their offers with new and innovative twists on other hard alternatives.

That’s right, hard seltzer might be the star of the show right now, but they make up just one aspect of the hard alternatives market–here’s 5 other segments in the category worth watching:

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Sip Your Way To Good Health With These 4 Detox Drinks

Written on August 19, 2020.

While demand for functional beverages and “better-for-you” alternatives has been on the rise for decades, the recent global pandemic has no doubt accelerated things. As consumers seek out enhanced beverages in their mission to take control of their health, detox drinks have become a developing niche in this sector.
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Answers to Your 4 Biggest Questions About Carbonation

Written on August 12, 2020.

Everyone enjoys a little fizz in their drink — but how familiar are you with the science behind those delightful bubbles?

Not to worry, today we’re exploring your most burning questions about carbonation (and maybe even a few you haven’t thought of). Of course, the only thing better than reading about carbonation is drinking something bubbly, so feel free to sip along as you quench your brain’s thirst for beverage facts!
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The Rise of Hard Seltzer

Written on June 3, 2020.

Hard seltzers are one of the fastest growing segments of the past year. With no signs of slowing down, the hard seltzer category is expected to grow from a $1.75 billion in 2019 to $4.7 billion in 2022. Their explosion into the mainstream has created room for companies — big and small — to cash in on the buzz. But where and how did the concept for hard seltzers evolve? And why is it so popular among consumers today?
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4 Types of Water: What’s the Difference?

Written on May 13, 2020.

If beverage trends show us anything, it’s that water alternatives are now more popular than ever. Spurred in part by consumer demand for healthier, lower-calorie drink options, new brands — both alcoholic and non-alcoholic — are continuing to pop up on grocery store shelves.
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2020 Flavor Trends Spotlight: Citrus & Exotics

Written on April 29, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020. Our forecast features citrus and exotics as one of the top flavor categories set up for success in a year favoring the fresh and functional.

Today, we’re taking a closer look at the world’s attraction to citrus and exotics as drink flavors and ingredients, and the ways they are being used in beverage application. Let get started!
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2020 Flavor Trends Spotlight: Botanicals

Written on March 25, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020 and our forecast features botanicals as one of the top 3 flavors set up for success in a year favoring the fresh and functional.

Today, we’re taking a closer look at the world’s attraction to botanicals as drink flavors and ingredients, and the ways they are being used in beverage application. Let get into it!
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2020 Flavor Trends Spotlight: Ginger

Written on February 19, 2020.

Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. In December, our team got together to predict the trends we expect to take over the beverage industry in 2020 and our forecast features ginger as one of the top 3 flavors set up for success in a year favoring the fresh and functional.

Today, we’re taking a closer look at the world’s attraction to ginger as a drink flavor and ingredient, and the ways it’s being used in beverage application. Let get into it!
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Healthy Drinks to Keep Your New Year’s Resolution on Track

Written on January 22, 2020.

While the excitement of New Year’s Eve has come and gone, we’re sure your dedication to your New Year’s resolution remains strong! If you’re looking to start off 2020 with healthier habits, we’ve got some healthy drinks that can help you stay on track.
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2020 Flavor Trends

Written on December 4, 2019.


Our beverage experts formulate dozens of new and innovative drinks for clients every day, making them a valuable resource for the latest flavor trends. That’s why every year, our team gets together to predict the top flavor trends we expect to take over the beverage industry. This year’s forecast is shaping up to be focused on the fresh and functional. Here are the flavor trends for 2020:
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